Content Marketing Lead
2 weeks ago
**Who We Are**
At Genesis, we place a premium on cultivating and preserving an inclusive and respectful company culture where the foundation of our success is a diverse workforce of individuals with unique perspectives, diverse identities, varied experiences, and a range of cultural backgrounds. We have the vigor and passion of a startup and the skill and experience of a scale-up, consistently refining and exploring ways to make work better for everyone.
To help us achieve our vision of reinventing the way financial markets organizations build software, we are looking for people who aren’t afraid to challenge the status quo - people who are passionate about change.
If you are a self-starter with a solution-orientated mindset, you’ll find a home at Genesis.
**What we are looking for**
We’re looking for an experienced Content Marketing Lead who can enable the business to achieve its mission by ensuring that Genesis Global and our offerings are in front of our potential customers in the optimal place and time.
In this position, you will plan, write and deliver content across the funnel to support our online and offline marketing channels that drive awareness and ultimately conversions. Your day-to-day will involve ideating, strategizing, writing and creating, based on user-data, audience segmentation, channel selection, messaging and conversion optimisation.
As a Content Marketing Manager, you will play a pivotal role in developing and executing content strategies that effectively communicate our value proposition, drive brand awareness, and generate demand for Genesis Global. You will work closely with cross-functional teams to create compelling content that resonates with our target audience and supports our overall marketing objectives.
We’re looking for a Content Marketing Lead who can enable the business to achieve its mission by ensuring that Genesis Global and our offerings are in front of our potential customers in the optimal place and time. If you are a creative and strategic thinker with a passion for content marketing in the B2B technology and financial industry, we would love to have you join our team.
**How You'll Play Your Part**:
- Content Strategy: Develop and execute a comprehensive content strategy aligned with Genesis Global’s marketing and sales goals and target audience.
- Content Creation and project management: Create engaging, high-quality content across various formats, including blog posts, whitepapers, case studies, eBooks, videos, infographics, social media content, and more, for online and offline channels.
- Thought Leadership: Establish Genesis Global as a thought leader in the financial analytics industry by producing insightful and thought-provoking content.
- Demand Generation: Collaborate with the marketing and sales teams to develop content assets that drive demand generation and accelerate lead conversion throughout the buyer’s journey.
- Optimise Content: Implement SEO best practices and coordinate with the web team to track and appropriately use key words in content to optimize for search, increase organic visibility and drive web traffic.
- Performance Analysis: Track and analyse content performance metrics and KPIs to measure the effectiveness of content marketing initiatives and identify opportunities for optimization.
- Creating promotional, long and short form content copy for each stage of the technology buying cycle (awareness consideration and purchase), personas and marketing channels
**The Experience You Will Bring**:
- Experience of managing performance focused campaigns across search, social, video, display, referral partners and affiliates (preferably within fintech industry)
- A proven track record in delivering high-performing paid marketing campaigns - PPC experience is a must
- Driving customer acquisition and growth across all digital channels
- Expert level proficiency in Google Ads, Google Analytics, Facebook / Instagram Ads, Facebook Business Manager, YouTube Ads
- Certified in Google Ads and Google Analytics, LinkedIn Advertising, Pardot Marketing.
**Join our Team**
At Genesis, you will be surrounded by people and teams that challenge and inspire you to do things better, faster and smarter. What makes working at Genesis different? We support our team members who have trusted us with their careers through initiatives such as flexible working to promote work/life balance, and a continued focus on personal and professional development.
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