Senior Product Marketing Manager

2 days ago

Hatfield, United Kingdom Technology Search LTD Full time

Leading technology-led, global software platform provider is looking for a Senior Product Marketing Manager who will be instrumental in defining their product and market positioning and will take ownership of developing and delivering the right content,platform adoption, and customer programs through a wide range of marketing efforts.

This is a proactively cross-functional role that interacts with many different areas of the business. This position requires a highly motivated individual with previous experience leading product marketing and GTM strategy, and who is comfortable in a fast-movingenvironment. Ideally you will be customer-oriented, self-motivated, and results-driven.

Must be comfortable with travelling (domestic and international) as needed to achieve success in this role.

**Role & Responsibilities**
- With Product Management, own the end-to-end product content strategy, determining our roadmap capabilities.
- Work with the Commercial, Sales and Product teams on our GTM strategy to market our products and the organisation.
- Work with Product to manage the content for each of the product solutions to be marketed. This content should then be used to create the marketing materials online and for use at trade shows. It will also be used by the Sales teams to ensure that the contentthey have available to speak to is consistent and fully up to date.
- In partnership with the Sales team, decide on which shows we will participate in, both in terms of stands at shows (their size and content) and other events where we might want to present.
- Manage the Product Launches and appearances at trade shows. This will involve working with internal and external teams to create and build the stands for shows. Manage who will be present on the stands over the duration of shows ensuring that they understandthe objectives and messages we want then to deliver to potential clients.
- Responsible for the creation of a Website to market our solutions. This will involve contracting and managing a 3rd party to create a website in a specific timeframe.

**Skills & Experience**

**Essential**:

- Demonstrable experience working in a product marketing field
- Experience in setting and executing GTM strategies
- Experience of owning and managing product launches and appearances at trade shows
- Excellent communication skills, both written and verbal
- Experience in developing content
- High attention to detail
- Proven ability to deliver results and to manage multiple, competing priorities, in a fast paced environment
- Excellent problem solving and analytical skills
- Can work cross-functionally and effectively with both internal and external teams
- Ability to operate at a strategic level as well as being hands on
- Can adapt style and approach to different stakeholders, clients, and situations

**Desirable**:

- Experience working in a product marketing role in a B2B Technology company
- Strong commercial awareness
- Experience with customer segmentation, profiling, and targeting
- Be the voice of the market by augmenting our own concepts with market research & competitor analysis.
- Responsible for gathering and managing market trends and content in the markets in which we will operate so that we understand the competitive landscape. E.g. Gartner
- With the solutions team own the client product communication ensuring that the client understands fully the product that is being delivered and when different capabilities will be available

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