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Growth Marketing Lead

4 months ago

Remote, United Kingdom Tickitto AI Ltd Full time

**_Do you have a broad marketing background and experience in travel, events and/or hospitality?_**:
**_Enjoy creating, implementing and iterating B2B, B2B2C and DTC growth marketing campaigns?_**:
**_Looking for a well-funded tech scale-up for your next career move?_**:
**_We may have the role for you._***:
**About You**:

- Strong Growth Marketing experience within travel, events or hospitality (ideally);
- Experience with digital media platforms;
- Being able to manage multiple deadlines competing for your time and resources;
- Closely collaborated with internal teams as well as partners or clients to develop marketing strategies that matched their goals;
- You will need to demonstrate experience at having managed senior external relationships;
- Demonstrable strategic thinking skills but with a desire to pitch in and get the job done;
- Thinking creatively to develop non-traditional solutions to complex business challenges;
- An objectively commercial mindset that constantly questions the value return on any action.

**About Us**:
Tickitto has created a world-leading B2B ticketing platform that allows people around the world to access everything they want to do for fun outside of their homes.

We’re looking to add a strong allrounder to help us develop our marketing capability across our B2B, B2B2C and DTC propositions. You will need a deep understanding and wealth of experience with the growth principles that underpin all three.

***About Your New Role as our Growth Marketing Lead**:
Your focus is split across three core propositions. We’ve outlined some of the accountabilities you’ll have in each area so as to give a flavour of your day-to-day:
**B2B**:

- Create, develop, monitor, and assess the effectiveness of the Tickitto marketing strategy in collaboration.
- Find innovative and new channels to raise Tickitto inbound sales inquiries.
- Manage your interactions with Tickitto and Group's Data Division's Marketing & Web to get the best results.
- Find the Tickitto’s distributor success stories and share them.
- Control the content, design, and accessibility of Tickitto’s website, ensuring that they meet high standards for user-friendliness.
- Use SEO on your own to generate inbound sales leads.
- Monitor the marketing initiatives and messaging of rival companies. Educating the larger team and adjusting our own plan as necessary.
- Coordinate press releases from Tickitto with the appropriate stakeholders for optimum impact.

**B2B2C**:

- Engage with our distribution partners to identify their goals and to help them build strategies that will build excitement for our event itinerary.
- Come up with creative ideas to pitch to the distribution partners to supplement their existing marketing activities, with the aim of maximising traffic to their events pages.
- Collaborate to develop editorial content, currently in the form of blogs but in the future to include video content.
- Encourage the widest promotion of that content to their audience.
- Collaborate with our data analyst to evaluate the strategies that work best and use that data to encourage the partner to extend the use.

**DTC for Tikety**:

- Developing and continuously improving Tikety’s marketing plan;
- Optimizing our strategies for audience segmentation, targeting and personalization.
- Managing acquisitions in collaboration with our marketing agencies to exceed customer acquisition targets across MENA;
- Ensuring we identify and resolve all leakage points in our funnel;
- Make evidence-based recommendations that continuously improve UI and UX performance in pursuit of world-leading conversion metrics. Working closely with the Development team, you will define and carry out experiments to ensure all changes are rigorously tested prior to full launch.
- Ensure we have a strategy for retargeting, retention, customer reviews and recommendations ready for the new version of the web app, where accounts will be a key feature.
- This will include developing and executing a strategy for developing a ‘Tikety community’ across the main website and across our social channels.
- You will develop and execute a plan to exploit all forms of created content for maximum exposure across all channels. This will involve close collaboration with colleagues in the editorial, content and supply teams.

If you’re excited by the breadth of this opportunity, we’d love to hear from you.

**Overview**:
Role**:Growth Marketing Lead**

Salary**:£50,000 plus bonus**

Based**:UK - 100% remote