Senior Individual Giving Manager

4 weeks ago


London, United Kingdom Charity People Full time

**Senior Individual Giving Manager**
**£43,000 - £45,000**
**Based in Central London,**
**Hybrid Working offered (2 days in office)**

***Our client is a leading Cancer charity, based in Central London who are looking to recruit a Senior Individual Giving Manager to lead a team of 3 people and be responsible for the management of individual giving campaigns to help grow income.
**The Role**
Your role will include testing, implementing and optimising supporter acquisition campaigns through media channels which include, digital, DRTV, F2F, OOH, private site, inserts, etc. and making informed recommendations from best practise in the sector. Youwill oversee both acquisition and retention with a key focus on supporter journeys.
The role will also be responsible for maximising the net income of existing Individual Giving appeals, a Mid-value programme, raffles, weekly lottery, in memory donations, and legacies to develop direct marketing activities.
We are looking for someone with a strong background in individual giving and direct marketing, having managed a wide range of direct marketing campaigns across a variety of channels. You should have strong experience in designing and implementing an individualgiving/direct marketing or fundraising strategy and experience across both acquisition and retention. Line management experience would be a benefit, as would strong budget management, campaign analysis and knowledge of print and new media production.



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