Marketing Executive

6 months ago

Rochdale, United Kingdom Footasylum Full time

**An Overview**

Founded in 2005, Footasylum has a proven track record in the inception of Own Brand labels in the UK and European markets. Brands such as Glorious Gangsta, KWD, Monterrain, and Zavetti are notable examples.

Knowing of the opportunity that exists to grow the business' multicategory Own Brand proposition further, BrandASYLUM has been formed. This new business unit aims to increase this proposition's commerciality and brand legitimacy through targeted investment in strategy, people, and time. You will be the response for the lifecycle management of the Own Brands.

BrandASYLUM is a new addition to the Footasylum group, so the business unit requires you to have an entrepreneurial mindset and approach. You should have a firm understanding of best practices in the areas of expertise but have the agility in the process to adapt to the needs of the brands. As the pillars of Desirability, Visibility, and Accessibility are circular, collaboration and teamwork across the business unit will be crucial in the success of BrandASYLUM.

As our BrandAsylum Marketing Executive, you will join our ever-growing department and be the point of contact for all brand marketing. You will manage 5 brands including Zavetti Canada, Monterrain and KWD, working with internal departments to bring brands to market, as well as key wholesale partners to make sure we show up as best we can at all touch points. On top of this, you will run 4 individual social media channels and manage relationships with external PR agencies.

**Responsibilities.**
- Working on a quarterly basis each calendar year to deliver and launch own brand marketing campaigns through various channels (predominately website, retail, social media and OOH).
- Working closely with internal buying teams to understand which products need to be marketed each quarter and how it needs to be showcased to our consumer(s).
- Creating campaign briefs for BrandAsylum’s studio/creative marketing team to follow from conceptualisation to execution.
- Scouting for campaign talent to use within own brand campaigns (where necessary) and managing relationships with talent managers.
- Manging all own brand social media channels including Instagram, Facebook and TikTok. This involves scheduling daily social content and copywriting (captions).
- Briefing in social media content created by the studio team.
- Working closely with the Merchandising team to understand sales performance and targets, be aware of key product lines to prioritise within marketing and to plan for key trading periods such as Black Friday/new collection launches.
- Managing relationships with PR agencies (predominancy for managing our influencer giftings & social UGC).
- Creating wrap-up decks for each campaign to measure performance using KPIs and create learnings for future campaigns.
- Undergoing retail visits across the UK to review campaign execution within our brick-and-mortar destinations.
- Reaching out to and partnering with external brands/organisations to create brand partnerships, campaigns and more.
- Supporting our Wholesale team by providing marketing material for use across our UK and European wholesale partner channels.
- Data analysis including use of social media tools (Iconosquare) and web analysis (Google Analytics).

**Skills and Experience**
- Good verbal and written communication skills.
- Ability to multitask and manage multiple projects at once.
- Good knowledge of UK culture (music, gaming, internet, etc).
- Good knowledge of fashion culture and Footasylum consumer.
- Experience working in retail or brand would be preferred.
- Solid understanding of Excel and Outlook.
- Experience managing social media platforms would be preferred.

**Diversity**

We recognise and value the importance of diversity to help make sure we have lots of different perspectives when we are building products and services. We know that this will help us build useful and accessible things which our customers will love. This is great news for our business. Diversity for us is also, importantly, about building happy teams full of people that want to learn and want to be inspired by each other and our different experiences and backgrounds.

**Recruitment Process**

We’ll help make the interview process as transparent and stress-free as possible.

We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.

Please note this is not a remote role, and we expect that you will be able to attend Head Office in a hybrid way in Greater Manchester.

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