Digital Marketing Specialist

2 weeks ago


Morley, United Kingdom Lencarta Ltd Full time

**Why work at Lencarta?**_
- An innovative, friendly team in a fast-paced environment.
- Great opportunities for career development and making your own mark.
- The leadership is supportive and willing to listen.
- Full training is given, with continuous team support.
- Plenty of variety in work.
- Conveniently situated in Morley, Leeds, close to public transport amenities.
- Free parking available.
- Free refreshments, team meals, and more to come
- **Responsibilities and Duties**:_

**Online Marketing**:

- Delivering visible improvements to website SEO, PPC and Advertising.
- Preparing and designing the regular newsletter to target customers.
- Overseeing the UK and international eCommerce platforms (Amazon, eBay, etc.) and driving and improving traffic and sales.
- Preparing and well-organising monthly website promotion (newsletter, ad words, etc.) under budget.
- Generating quarterly marketing reports and planning the future marketing strategy.
- Contacting and managing the affiliate partners and content creators.
- Developing online sales strategies for old and aged stock.

**Listing Management Optimisation**:

- Ensuring the images, descriptions and prices are correct and up to date with the latest product information on all sale channels.
- Ensuring that new products are listed on all platforms.
- Testing the online user experience of the website and reporting any bugs.

**Data Analysis and Management**
- Maintaining the accuracy of customer database and targeting customers with relevant promotions.
- Collecting and sorting out the data from analytics tools, and analysing and summarising the result with excel. Monitoring the ROI and creating the monthly report to the management. Improve the marketing strategy based on the result of the summarised data.
- Conducting regular competitor research and exploring new popular products and sales opportunities.
- **Essential Skills**:_
- In-depth knowledge of SEO, PPC and AdWords.
- In-depth knowledge of web promotion and analytics tools, and the ability to sort and analyses data.
- Good knowledge of the Adobe Suite highly preferred.
- Previous experience in online eCommerce platforms (Website, eBay, Amazon, etc.) (preferred).
- Highly familiar with Microsoft Office (Proficient in Excel) and generating marketing reports.
- The ability to make eMarketing decisions under budget based on the sales data.
- Interested in and familiar with social media (Facebook, Instagram, YouTube, etc.) management.
- Problem solver and self-organised.
- Be punctual and good at time management.
- Work well as part of a team.
- Additional language skills a plus point.

Working Hours: 9 am to 5pm 5 days per week (1 day work from home)

**Job Types**: Full-time, Permanent

**Salary**: £20,000.00-£28,000.00 per year

**Benefits**:

- Company events
- Company pension
- Employee discount
- On-site parking

Schedule:

- Monday to Friday

Supplemental pay types:

- Commission pay
- Performance bonus

**Education**:

- A-Level or equivalent (preferred)

**Experience**:

- Marketing: 2 years (preferred)

Work Location: One location

Reference ID: 20071502



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