PPC Specialist

**About us**

Be Media is a small business in Morley, LS27 8AT. We are professional, customer-centric and social.

Our work environment includes:

- Modern office setting
- Growth opportunities
- Casual work attire
- Relaxed atmosphere
- Flexible working hours
- Safe work environment

Be Media is a fast growing digital marketing agency dedicated to helping businesses thrive in the online landscape. We specialise in providing result-driven and data-backed digital marketing solutions to our diverse portfolio of clients. As a PPC Specialist, you will play a pivotal role in driving the success of our clients' Pay-Per-Click (PPC) campaigns through strategic planning, execution, and optimization.

**Role Overview**:
As a PPC Specialist, you will be responsible for designing and implementing effective PPC strategies across various platforms, with a primary focus on Social and Google Ads. You will collaborate closely with our clients to understand their business goals, target audience, and budget requirements to create tailored PPC campaigns that maximise return on investment (ROI) and achieve key performance indicators (KPIs).

**Key Responsibilities**:

- Develop and execute PPC strategies aligned with clients' marketing objectives and budgets.
- Conduct comprehensive keyword research, competitor analysis, and audience targeting to optimise campaign performance.
- Create compelling and relevant ad copies and design effective ad layouts to improve click-through rates (CTR) and conversion rates.
- Set up, monitor, and optimize PPC campaigns regularly to ensure they are on track to meet KPIs and targets.
- Track and analyse key metrics such as click-through rates, conversion rates, and cost per acquisition (CPA) to derive actionable insights.
- Provide regular reports to clients on campaign performance, explaining results and recommending actionable improvements.
- Stay up-to-date with the latest industry trends, best practices, and algorithm updates to enhance campaign effectiveness.
- Collaborate with cross-functional teams, including SEO, content, and design, to ensure a cohesive and integrated marketing approach.
- Conduct A/B testing and other experiments to identify opportunities for campaign optimization and growth.
- Assist in presenting PPC strategies and campaign performance to clients, fostering strong client relationships.
- Manage clients' budgets efficiently to maximize ROI and ensure optimal utilisation of advertising spend.
- Stay proactive in identifying potential issues and troubleshooting any technical challenges that may arise during campaigns.

**Requirements**:

- Proven experience as a PPC Specialist, managing and optimizing PPC campaigns for diverse clients.
- In-depth knowledge of Google and Social Ads platforms, including proficiency in using tools like Google Analytics, Google Ads Editor and Meta Business Suite.
- Solid understanding of PPC principles, keyword research, and campaign optimisation strategies.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication skills, both written and verbal, to interact with clients and team members effectively.
- Strong attention to detail and organisational abilities to manage multiple campaigns and deadlines concurrently.
- Creative thinking to develop innovative and impactful PPC strategies.
- Google Ads certification (desired but not essential)

**Benefits**:

- Competitive salary and performance-based incentives.
- Opportunities for professional growth and skill development.
- Collaborative and supportive work environment.
- Exposure to diverse industries and clients.
- Access to cutting-edge digital marketing tools and resources.

If you're a motivated and results-driven PPC Specialist with a passion for achieving outstanding digital marketing results, we welcome you to join our team at Be Media. Take the next step in your career and contribute to the success of businesses in the digital world.

**Salary**: £25,000.00-£30,000.00 per year

**Benefits**:

- Company events
- Company pension
- Gym membership

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Morley, LS27 8AT: reliably commute or plan to relocate before starting work (required)

**Experience**:

- PPC: 3 years (required)

Work Location: In person