Head of Brand

At Evri we understand that searching for your first job, your next job, or that big promotion is a huge milestone. Here at Evri we always think about what it’s like to be in your position when making those big decisions. It takes courage to make change happen in your life, and we’re here to help you with that.

We’re here for the first step, the next step, and the big step.

You’re not just a number to us. You’ve got to know you’ll love working here. It’s as important to us as you ‘being the right fit’. We want to help you _feel_ what it’s like to work at Evri, to see the value you can bring to any of our roles, and how we can help you grow. We’re never one-size-fits-all. Our careers are as unique as you are.

Evri is leading the way in creating responsible delivery experiences for everyone, everywhere, and that’s how we approach our talent development. We’re a kind, ambitious and diverse team, always supporting and encouraging each other. Our people are extremely important to our business, without them we wouldn’t be where we are today, striving to do the best for our customers and clients. If you like what you hear, then we’d love you to apply

Our Marketing team are expanding, we have a new and exciting role for a Head of Brand & Content to join our creative Marketing team. In this role you will develop a marketing strategy, fully integrated multi-channel plan and implement these through our in-house creative studio and the commercial marketing teams. You will lead on strategy and tactical delivery for our branding, advertising, internal creative resource and commercial marketing.

**You will be accountable for**:

- Acting as the brand guardian across all content to ensure all materials conform to the brand guidelines and TOV, clear articulation of our proposition.
- Brand management e.g. copyright, trademark management.
- Developing a top-level marketing strategy and then lead in developing department specific strategy and integrated planning for all commercial areas of the business, Ecommerce, Client Dev, OOH, SME, International.
- Working with the Product, Client, SME and International teams to continuously develop sales enablement collateral and videos to support in client pitches and tenders.
- Creating effective and creative marketing campaigns that support the marketing strategy with full analytical measurement and reporting.
- Utilising consumer insight to develop audience segmentation, developing our brand positioning and evaluating campaign results.
- Overseeing the development and execution of the events strategy as integral part of overall plans to deliver ROI.
- Working with the client and sales teams to identify and nurture opportunities to develop and implement partner marketing activity.
- Driving the website content strategy to improve visibility of all areas of the business particularly the new areas of International and ESG
- Responsible for the POS and fixturing in the ParcelShop estate and any expansion launches through partners. This includes periodic reviews of messaging effectiveness and POS & fixturing suite to ensure brand and messaging cut-through instore.

To be successful you will be a passionate leader and already be in a senior leadership role within Marketing. You will have experience in brand, campaign, events, digital content, and creative studios and understand marketing measurement and ROI analysis.

Other qualifications and experience include;
- B2C or B2B marketing experience essential.
- Experience of managing agencies and third-party suppliers.
- Bachelor’s degree in Business, Communications, Marketing or a related field.
- CIM DipM.

We encourage flexible working to fit your individual needs, as well as the team’s - that could be from the office, from home or a mixture of both.

We also offer excellent benefits such as £9k car allowance, up to 45% annual bonus, great pension, a range of retailer discounts from our clients and much more.

At Evri, we know we only grow if our people do too. That’s why we’re committed to building a truly inclusive and diverse workplace where everyone can bring - and be - their whole authentic selves. We’re on a journey to better represent the customers we serve around the UK. We’re committed to removing barriers and ensure that each person at Evri is valued for who they are, and what they bring to our business.

We are Evri. Where everyone is welcome

We’re excited for the future. Let’s deliver it together.

Reference Number: HER979638-3394571

Location: Morley / Hybrid