Membership and Commercial Officer

4 months ago

London, United Kingdom Landscape Institute Full time

The Membership and Business Development team is focused on broadening the LI membership and stakeholder base and attracting more people into the landscape profession. Our ambition to expand is vital and we will continue to service our existing members to the highest quality.

This role will support the delivery of the Membership and Business Development Team’s KPIs with relation to membership recruitment, retention, and engagement, as well as other Business Development KPIs. This role will support the sales and development of our membership grades and other products and services for current and potential members, including prospective members (B2C), Registered Practices and external stakeholders (B2B), and then ensuring that our CRM is kept up to date. This role will support the Membership Development Manager to deliver the membership growth targets in line with our corporate strategy. This role will also support the Business Development Manager to fulfil their KPIs for further commercial income generation.

**JOB DESCRIPTION**

The holder of this role will report to the Membership Development Manager and work closely with the other members of the LI’s membership team to ensure high quality, successful delivery of membership and Registered Practice recruitment and engagement.

**Key responsibilities**:
**Membership and business development and partnerships**
- Assist the Membership Development Manager to optimise membership enrolment across all membership grades in targeted sectors.
- Support the Membership Development Manager and Commercial Development Manager with the delivery of presentations to prospective members and convert members in line with the LI’s KPIs
- Support with the liaison of Registered Practices and other key business stakeholders to help both the Membership Development Manager and the Business Development Manager with their booked appointments.
- Assist with the collaboration with key landscape sector stakeholders such as LI working groups and committees, peer professional bodies, strategic alliance partners and corporate partners to deliver joint offerings and maintain and develop strong stakeholder relationships.
- Support business development forecasting and pipelines by accurately recording all membership opportunities generated.
- Work closely with the Membership Services Team to make sure processes are appropriate for the wider membership team and membership journey.
- Support the Membership Development Manager and Business Development Manager with any business planning and administration required to fulfil the objectives of the membership team.
- Lead on the Administrative function of the Jobsite.
- Collaborate with the Marketing, Communications and Events team to support them with the delivery of the events income KPIs.
- Support the Business Development Manager with any administration duties relating to sponsorship, the Landscape Journal, competitions,
- Undertake any additional tasks which the Membership Development Manager may ask of you to fulfil the LI’s objectives.

**Market insight**
- Work across departments to improve the customer experience and the development of new products and services.
- Help shape LI member and other surveys to gain great insight from members and our other external customers.
- Support other teams in the Landscape Institute with opportunities to participate in organisation wide projects, systems, and activities e.g., using CRM system to provide insight on member segmentation.
- Contribute to the regular review of the Member Value Proposition

**Membership Operations Delivery**
- Supporting the Membership Services team with their service delivery of the membership operations functions in busy times, as required.
- Provide administrative assistance and support to our current and prospective members.
- Understanding of membership processes, procedures, and policies to oversee the day-to-day running of membership tasks.
- Assisting with member and customer queries by phone into the LI
- Ensure the membership recruitment processes are slick and customer friendly.
- Be the gold standard of customer service for the organisation.
- Ensure our processes are GDPR compliant and rigorous.

**CRM**
- Champion the CRM across the organisation and be an “advanced user”.
- Routine maintenance of the CRM for both membership and business development operations.
- Identify new ways of improvement in our processes and procedures.
- Work with other departments to ensure all data is recorded in CRM, such as leads generation. Provide a consistency of approach with data management to ensure statistics are easy to obtain and up to date.

**General responsibilities applicable to all staff**
- Understand and support the vision, mission and aims of the LI.
- Maintain awareness of your own and others’ Health and Safety and comply with the Li’s Health and Safety policy.
- Take appropriate responsibility for records held, created, or used as part of your work for

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