Senior CRM and Insight Manager

2 weeks ago


London, United Kingdom The Candidate Ltd Full time

**Senior CRM and Insight Manager - London (2 days per week) - £70,000- Agency**

Data tells a story. As the expert in campaign performance, you’ll lead the curation of a great data story around campaign optimisation, outcomes, and best next steps to continually drive success.

**The Role**:
The Senior CRM and Insight Manager requires an expert knowledge of the Oracle Responsys ESP. As a business, they are also expanding their capabilities in Salesforce Marketing Cloud (SFMC), therefore it would be beneficial for you to have some hands-on knowledgeof SFMC or the ability to quickly transfer the understanding of one platform to the other, in a short space of time.

**About you**:

- A solid working knowledge of Oracle Responsys ESP is essential
- A working knowledge of Salesforce Marketing Cloud (inc. Journey builder and Automation studio) would be very beneficial
- Understanding of API ESP integrations
- Hands on use of scripting languages AMPScript, RPL and Twigg is essential with a focus on Responsys
- Hands on use of HTML and CSS
- You have a practical understanding of relational data structures and dynamic content look-ups
- Significant experience delivering large volume, multi-segment, multi-language and highly personalised campaigns



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