Digital Marketing Executive

3 days ago

Blackburn, United Kingdom Higher People LTD Full time

Higher People are a boutique recruitment agency specialising in the HR and Marketing professions. We are pleased to inform you of a new role that we are working on for one of our clients:
**Position**: Digital Marketing Executive

**Salary**: £25,000 - £30,000

**Location**: Blackburn

**What's the background?**

If I said to you that this role is very much a blank canvas opportunity, would that interest you? Hopefully your response to that question was 'yes’ as that’s exactly the situation we have.

Despite 20+ years in operation, this manufacturing business have only scratched the surface when it comes to marketing activities. An external marketing agency has been managing the website and socials but the Directors have realised how much more beneficialit will be to have some in-house, working full-time on marketing initiatives. So that’s where we are. looking to recruit their first ever Digital Marketing Executive who can grab things by the scruff of the neck and drive some real value and results intothe business.

**Responsibilities**:
This is a standalone Digital Marketing Executive role with a complete generalist focus and real breadth of variety. The business trade to both a B2B and B2C but B2B is where the real growth opportunities lie.

You’ll report directly into the Managing Director and collaborate with him over marketing projects, however, there will be lots of autonomy given so you’ll need to be someone who enjoys having that freedom and can manage yourself and time accordingly.

Despite having two decades under their belt and servicing the whole of the UK, the brand is still relatively unknown. It’ll be your job as the Digital Marketing Executive to change that. Your focus will be to increase the brand presence which will have atwo-fold effect. Firstly, this will drive lead generation but, secondly, it’ll support recruitment efforts too.

The company are in a great place having receive private equity investment a couple of years ago. This has been the catalyst for growth in all forms so now is an amazing time to join.

There is absolutely loads to do and an amazing opportunity for you as the Digital Marketing Executive to be in a unique position to set it all up from scratch

**Experience needed**:
As the Digital Marketing Executive you will need to have a couple of years solid, generalist marketing experience under your belt. Whilst you'll likely not be an expert in all areas (realistically who is?) you have a good breadth of skills in your armoury.Your strength may be writing, or maybe you have a flair for design, or possibly your a creative soul capable of conjuring up innovative campaigns. Whatever your primary strength is, you'll also need to have the capability to pick up the rest of the piecestoo.

**Benefits**:

- Whilst this is a fully site-based role, they would be open to considering 1-2 days working from home
- The salary is up to £30,000
- 20 days annual leave
- Hours 8:30 - 5, Mon-Fri
- Career development - potential progression to Digital Marketing Manager

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