Marketing Executive

6 months ago


Blackburn, United Kingdom Alufold Direct Ltd Full time

The role of the Marketing Executive is to manage all marketing platforms including third party sites for Alufold. This includes website content and management inline with the marketing and sales strategy. They will support with the creation and implementation of all other marketing communication assets and tools such as PR, advertising, e-shots, DM, literature and events.

**Responsibilities**:

- set and implement monthly and quarterly social/digital campaigns
- keep the Company website up to date and ensure the best optimisation, ranking and strong SEO content
- monitor and report on all social/digital and website activity
- and organise any paid social activity to drive new lead generation inline with the marketing objectives
- and manage all third party sites that host any Alufold assets
- digital campaigns and monitor ROI
- with the creation, management and distribution of other marketing collateral and assets using either internal or external support agencies
- all online digital assets for the business and provide all the necessary training to support internal and external delivery
- customer communications using the Company’s CRM system
- and keep clean Company datasets for campaigns, either in print or digital
- weekly and monthly reporting
- with internal communications such as company newsletters and other internal communications

**Knowledge and Skills**:

- experience in digital marketing and social content management
- savviness and up to date knowledge of key technological developments and software
- to work independently or work collaboratively on projects
- to identify problems as opportunities and find solutions
- understanding of the Company, its mission and values
- understanding of Company structure, policies and systems
- skills to evaluate data and metrics
- attention to detail
- interpersonal skills
- organisational abilities
- time management skills
- decision-making skills

Pay: £25,000.00-£30,000.00 per year

**Benefits**:

- Company events
- Company pension
- Work from home

Schedule:

- Monday to Friday

Work Location: In person



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