Marketing Executive

4 months ago

Nottingham, United Kingdom National Ice Centre & Motorpoint Arena Full time

**Marketing Executive**

**Hours**: Full Time
- **Location**: Nottingham

**Salary**: Competitive

**About Us**
- The Motorpoint Arena is the biggest entertainment venue in the East Midlands. Showcasing the biggest names in music, comedy, and sport and with a seating capacity of up to 10,000, we are one of the most versatile entertainment venues in the UK. The National Ice Centre (NIC) sits within the same complex. Made famous by Olympic legends and Dancing on Ice stars, Torvill & Dean, the NIC is Nottingham’s hub for all things ice skating and ice hockey. Our dynamic venue also houses modern meeting rooms and conference space to suit the corporate market.

***

**About the Marketing Team**
- The marketing team provides support for all areas of the National Ice Centre and Motorpoint Arena Nottingham business; from ice skating and arena events, to promoting hospitality experiences and shouting about the venue’s green credentials; the team design, set up, communicate, promote, and evaluate it all The department itself is very busy and fast-paced; no two days are the same, so this role demands a commercial orientated, organised, energetic and proactive individual who has a positive attitude and bags of experience managing a diverse workload
- If you’re looking for an exciting marketing challenge in the fast-paced world of sport & entertainment, look no further.
- We have a rare opportunity for an experienced and proactive individual to manage marketing activity for the National Ice Centre, supporting the ice sports team in achieving their visitor and revenue targets, and support the marketing team in driving marketing strategies for the Motorpoint Arena and Nottingham Panthers.

**Key Responsibilities**
- Support the Marketing and Communications Manager with the development and implementation of the annual marketing plan in line with company objectives, ensuring all activity is delivered with 100% accuracy and within the relevant time and budget constraints.
- Lead on the marketing activity for the National Ice Centre, plan and implement skating marketing campaigns ensuring all activity is targeted towards the right audience and evaluated. This includes working closely with the Ice Sports Team to understand their needs and ensure all relevant internal parties are fully briefed on activity and offers.
- Lead on the planning and delivery of the National Ice Centre’s social media channels. Develop and implement integrated strategies across organic and paid social media and work with regional influencers and media to increase reach and attract new customers.
- Book photographers and videographers and provide them with clear briefs to ensure the National Ice Centre image and video library remains fresh.
- Liaise with promoters, creating marketing plans for a range of Motorpoint Arena ice hockey events ensuring marketing activity is booked, implemented, targeted towards the right audiences, and evaluated.
- Work closely with the Nottingham Panthers Marketing Team and coordinate all venue marketing activity for the Panthers.
- Manage the leaflet and poster distribution around the building, ensuring all sites are well maintained and kept up to date.
- Lead on promotional events for the National Ice Centre and Motorpoint Arena. This includes coordinating all activity and attending freshers’ fairs and outdoor events to promote our offering to students and the public.
- Support the Marketing Team with Motorpoint Arena marketing including digital screen management, event day admin and social media.
- Manage surveys and gather feedback to gain knowledge of the customer base. Online and in person.
- Support the wider business to develop the functionality of the National Ice Centre booking system, ensuring the marketing capabilities of the system are fully exploited to improve the customer journey and increase revenue.
- Ensure the department marketing plans are kept up-to-date, and ensure all internal marketing, financial and operational procedures are adhered to.

**Qualifications**
- A marketing qualification would be desirable

**Experience, Knowledge**
**& Skills**
- Sports, leisure or event marketing experience is highly desirable
- Project management experience desirable, preferably in an agency environment
- An excellent understanding of the full marketing mix
- Experience of developing, managing, and evaluating traditional and digital marketing campaigns
- Excellent knowledge of all social media platforms, including TikTok, and well-versed in social media management and reporting
- Experience of working under pressure, managing a diverse workload and prioritising work to meet tight deadlines
- Experience of building successful relationships with a wide range of internal and external customers
- Excellent attention to detail, proof reading and copywriting skills essential
- Excellent interpersonal skills
- Exceptional communication and presentation skills with ability to deal with people at all levels
- W

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