Marketing Executive

7 months ago

Nottingham, United Kingdom Ideagen Full time

Role Purpose:
Are you a creative and driven individual with a passion for marketing excellence? Ideagen is seeking a dynamic Marketing Executive to join our team and play a pivotal role in driving our marketing initiatives to new heights. As a Marketing Executive at Ideagen, you will be at the forefront of crafting campaigns, content, and strategies that lead to increased awareness, sales, and loyalty.

**What We Offer**:

- ** Collaborative Environment**: Join a dynamic team where your ideas are valued, and collaboration is encouraged.
- ** Professional Growth**: Opportunity for career advancement and skill development in a rapidly evolving industry.
- ** Impactful Work**: Contribute to shaping Ideagen's brand presence and growth through your creative contributions.

**Responsibilities**:

- ** Strategic Campaign Creation**: Develop and execute marketing campaigns to enhance the volume, quality, and predictability of marketing qualified leads, contributing to the growth of marketing-sourced revenue.
- ** Content Champion**: Craft engaging and compelling content across various platforms, including blog posts, white papers, product descriptions, social media content, videos, and web copy. Collaborate with stakeholders to create influential content that resonates with our audience.
- ** Digital Footprint Expansion**: Help expand Ideagen's digital presence by producing valuable online content that adds value and resonates with our target audience.
- ** Collaborative Approach**: Work closely with the Marketing and Sales teams to identify, support, and execute marketing plans and tactics that align with business objectives.
- ** Market Insights**: Monitor and analyze market trends and competitive landscape to strategically position Ideagen products effectively.
- ** Sales Enablement**: Assist in surpassing sales targets by delivering high-quality Marketing Qualified Leads (MQLs) through the development of targeted marketing content.
- ** Project Management**: Manage projects within the marketing department, adhering to the overall marketing strategy and contributing to its successful execution.
- ** Communication Expertise**: Write and edit a variety of marketing content, from blog posts to digital ads, ensuring accuracy, influence, and alignment with brand messaging.

Skills and Experience:

- ** Essential**:

- Demonstrated affinity for contributing to sales team success and revenue growth.
- Strong team player with excellent interpersonal skills.
- Innate curiosity that sparks innovative ideas and solutions.
- Meticulous attention to detail in all aspects of work.
- Proficiency in digital marketing techniques.
- Effective time management skills to meet deadlines and manage priorities.
- Outstanding written and verbal communication skills.
- ** Desirable**:

- High proficiency in Salesforce and Pardot, enhancing your ability to leverage marketing automation tools effectively.
- **Behaviours**:

- ** Ambitious** - Drive, Planning & Execution
- ** Adventurous** - Flexibility, Resilience & Savvy thinking
- ** Community** - Collaboration & Communication
- #INDREV- #LI-HYBRID

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