Marketing Executive
5 months ago
**Marketing Executive**
**Pendragon PLC**
**12 Month Fixed Term Contract**
**Competitive salary with pension, critical illness pay, life assurance, 23 days holiday, plus bank holidays, exclusive company discounts on used car purchases, aftersales services and salary sacrifice lease vehicles.**
Reporting to the Marketing Leader, you will have full responsibility of the marketing delivery for specific areas of the business. You’ll achieve this by working closely with all central marketing functions, where you will develop, communicate and execute marketing activity to drive brand consideration and sales opportunities.
**What does the role of Marketing Executive involve?**
- Establish and maintain seamless communication relations across retailer operations and in-house central teams including digital, design studio, content, PR, social, tele-sales and retention.
- Work closely with retailers and digital media executives to maximise content and PR opportunities for relevant news, blog and videos to maximise brand consideration.
- Work closely on a day-to-day basis with the Marketing Leader to ensure campaigns are aligned to national / group campaign messages and roll out / support in operational retailer meetings.
- Effective first point of contact for retailer teams, providing media solutions and recommendations to meet business objectives (utilising the supporting of the wider marketing in-house team’s advice where relevant).
- Implement and communicate OEM marketing plans, meeting manufacturer standards, requirements and ensuring activity is aligned to agreed marketing budgets and is not exceeded.
- Ensure all OEM manufacturer marketing activity meets brand guidelines and standards expected by completing required briefing forms to a high standard, ensuring requirements and deadlines are fully understood by all parties.
**What do you need to succeed in the role of Marketing Executive?**
- Experience within retail marketing / similar fast paced industry
- You must be a team player
- Strong communication skills - shows confidence in communication with a range of stakeholders and has an ability to work cross functionality
- Basic understanding of digital marketing landscape with a willingness to learn
- Organised with the ability to multi-task and manage time effectively, often under pressure
- Tenacious - you will have an eye for detail and strive for excellence in campaign delivery
- Demonstrable understanding of automotive retail (preferred)
- Energetic, pro-active with a positive ‘can - do’ attitude approach to change
- Experience of delivering multi-channel campaigns and controlling budgets would be preferred
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