Transformation and Change Communications Officer

4 weeks ago

Newcastle upon Tyne, United Kingdom NHS Business Services Authority Full time

**In this role, you are accountable for**: Developing and maintaining excellent working relationships with the Communications team at the Department of Health and Social Care and at other Arms Length Bodies, journalists, and Senior Managers at the NHSBSA. Acting as a communications and engagement business partner to the programme, working collaboratively with senior management teams to understand their communications challenges and developing innovative solutions that benefit the business and the customer, ultimately helping to deliver the NHSBSAs business strategy. Working closely with the Freedom of Information team to ensure context is provided to responses where appropriate. Taking a proactive approach to media relations and working with the programmes senior management team and the Media and Campaigns team to promote initiatives as appropriate.

Writing press releases, media responses and content for internal and external publications and channels, ensuring appropriate tone of voice and that the NHSBSA narrative and programme key messages are reflected. Collating and delivering communications reports for your programme area, which will form part of an overall performance dashboard for the Communications and Marketing team. Dealing with highly complex and sensitive information where you will need to influence and persuade Senior Managers to take an appropriate communications approach. Managing crisis communications for your programme and working with your line manager to ensure messages are reflected internally and externally as appropriate.

Developing, implementing, and evaluating high quality, stakeholder communications campaigns using the Government Communication Service OASIS model to meet the communications and engagement strategy objectives. This includes supporting any associated budget and DHSC spend control submissions. Ensuring your communications activity uses data and insight to understand what our customers need, how they behave, how we can change behaviour and to evaluate our work. Working with colleagues in the wider Communications and Marketing team to develop a communication forward plan to map out activity.

Developing a good understanding of activity across the wider Communications and Marketing team to ensure work is complemented and not duplicated, and to identify joint opportunities for promotion. Building strong and positive relationships with senior colleagues and networks across the programme and the NHSBSA and acting as the communications link between your programme and other government departments, professional bodies and key journalists.

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