CRM Manager

3 weeks ago


London, United Kingdom Cranberry Panda Full time

**31673**:
**£40,000 - £55,000**:
**London**:
**Permanent, Client Side, Mid-Senior**:

- Are you an ambitious, data-driven CRM Manager? Do you enjoy working in a fast-paced environment? Would you love the opportunity to work for a hugely successful Luxury Fashion brand?_

Cranberry Panda are working exclusively with a rapidly growing Luxury Fashion brand in London to help them hire for a newly created role on their team, a CRM Manager.

The brand was founded over 10 years ago, by a hugely successful womenswear designer, and has since grown to be one of the most sought-after fashion brands amongst celebrities like Michelle Obama, Beyonce, Kate Moss, Meghan Markle and Kendall Jenner. They opened their first flagship store a few years ago in London, with more stores following in the likes of Bangkok & Shanghai etc, establishing the brands global reach. In addition to this, they have their own eCommerce website and sell in over 350 of the world’s top retailers (Harrods, Selfridges, Net-a-Porter, Harvey Nichols etc).

Their growth has been phenomenal over the last 2 years, and they have aggressive targets for 2023 You will join a busy, fast-paced environment and a super collaborative team. They have a lovely office, based in Farringdon, where you will find the founder working amongst the team, photoshoots happening etc. so it’s a fun environment to work in.

**About the Role**:

- Ownership and full management of the CRM and loyalty strategy to improve customer retention and lifetime value.
- Lead on customer segmentation & build communications strategies to engage and maximise the value of those segments.
- Design individual campaign strategies, including definition of audience strategy, channel deployment, campaign messaging, proposed products & proposition and campaign timing.
- Lead on driving forward the loyalty program

**About You**:

- Loyalty background is essential.
- D2C background - Luxury/Fashion/Retail brands ideally
- ESP knowledge - ideally Klayvio
- Strong analytical and data driven experience
- Good at reporting and using Excel & dashboards
- Ability to work in a fast-paced environment
- A self-starter who is happy to take full responsibility, own it and execute upon it


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