CRM & MarTech Manager

4 weeks ago

London, United Kingdom Amanresorts International Pte Ltd Full time

POSITION OVERVIEW

The CRM & MarTech Manager will support the Head of CRM, Insights & Analytics and will coordinate the implementation of CRM solutions. The role will be responsible for analyzing and interpreting data to provide marketing insights and support strategic business decisions. This CRM & MarTech Manager will also assist with end-user training and reporting to the business.

This role requires strong analytical and project management skills, as well as a solid understanding of CRM marketing best practices and the ability to effectively contribute to digital communication strategies.


RESPONSIBILITIES

  • Collaborate with cross-functional teams and external vendors to coordinate CRM projects at all stages: planning, executing, monitoring, closing, and reporting.
  • Assist with the new marketing automation system setup: design, build and refine marketing and transactional campaign workflows.
  • Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects and customers.
  • Strategically plan, execute, and assess the performance of CRM marketing campaigns.
  • Support digital acquisition and data capture strategies, as well as audience segmentation and targeting.
  • Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to CRM marketing.
  • Manage, merchandise, and report on the loyalty portal program.
  • Work closely with Head of CRM, Insights & Analytics, Senior Director of Club and Residences Marketing.

QUALIFICATIONS

  • Bachelor’s degree required, in hospitality, marketing, or related field
  • Proven 3-5 years of work experience with CRM and loyalty systems for (Private Club membership management, Real estate, and top customers)
  • 3-5 years of experience in email marketing with a marketing automation system (luxury hospitality background is strongly recommended)
  • Fluent in English as well as business level of German and/or French required
  • Ability to think critically, identify solutions and deliver recommendations based on data and analysis.
  • Proven ability to organize multitude of tasks, projects, and information simultaneously and work well in a fast-paced environment with minimum supervision.
  • Must have excellent communication skill and be team-oriented.
  • Strong communication skills, team-oriented, creative thinking, attention to detail.
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