Lead - Global Internal Communications

8 months ago

Manchester, United Kingdom Freshfields Bruckhaus Deringer LLP Full time

Role summary/purpose of job

Freshfields is a high-touch, intensely client-focused organisation. The Marketing and Business Development function operates in a dynamic environment with many stakeholders. There is a healthy component of “rolling up sleeves and doing” in the role. It is also a highly collaborative team and the individual will be required to influence and support colleagues on a daily basis, working with colleagues across global communications and the wider marketing and business development team, and beyond, to deliver excellent results for the business.

There are many aspects of the role’s scope which will take the form of offering counsel and advice, so a collaborative, consultative, inclusive working style is paramount. Similarly, strong interpersonal skills and the ability to build lasting relationships within a partnership environment are essential.

There are significant delivery elements to the role, handling time-sensitive internal requests and specific messaging strategies to be articulated and advanced in support of the firm’s business activities in a wide range of markets, sectors and practice groups. The team also drives content development and internal engagement for a wide range of thought leadership initiatives. The role will require good communications planning skills and the ability to develop communications strategies that work across our global business while remaining consistent with the Firm’s overall approach.

Key Responsibilities & Deliverables

This role reports to the Director of Global Communications and oversees a team based in Manchester. The role sits within the global communications leadership team, with key stakeholders within the function including the Marketing & Business Development leadership team and other comms leads. More broadly, stakeholders include the firm’s global leadership team and management office, regional senior management teams, practice & sector group leaders, office managing partners, the firm’s General Counsel, and heads of functions including HR, technology, D&I, sustainability and operations.

Main areas of responsibility:
- Proactively develop a creative, responsive and engaging internal comms strategy in support of the firm’s strategic objectives and brand, that brings our values and principles to life for our people- Direct and deliver firmwide internal comms plans and campaigns to effectively engage diverse global stakeholders, boost understanding of the firm’s strategy and instill pride in the work we do and the role we play- Build a globally consistent, successful programme that ensures internal audience awareness and understanding of key responsible business areas including D&I, ESG, Pro Bono and Community, as well as HR and financial performance, and wider thought leadership campaigns- Lead, manage and inspire the internal communications team and act as a leader within the global communications function: ensure proactive internal reputation building and crisis management planning, involving active stakeholder management. Support prioritization of incoming activity and constant evaluation of output - ensuring accuracy and attention to detail throughout- Provide strategic internal communications counsel to leaders and colleagues across the firm- Responsible for inspiring internal content creation and delivery to increase effectiveness and engagement - including ongoing channel development to boost two-way engagement and where relevant, inclusion of user-generated content. Evolve plans to respond to emerging needs of Gen Z and future talent.- Issues management: work alongside the director of global comms and global lead corporate communications on reputational matters and issues management framework as appropriate- Collaborate closely with external communications team (incl. social media) to ensure integrated comms activity across audiences and channels- Manage measurement of impact for global IC activity, maximizing ROI and innovation in all that we do

Key Requirements

Essential- Experienced IC leader in a global, matrixed organisation- Familiar with internal communications disciplines, experienced at communications planning and strategy development and delivering internal campaigns that resonate globally, especially in the US- Strong project and people management skills and ability to deliver under pressure to tight deadlines, with a focus on results- Extensive experience of influencing senior decision makers, collaborative style- Motivating leader, good at coaching, including creative talent and junior colleagues- Proven issues management experience- Excellent communication and presentation skills- High level of accuracy and attention to detail- Experience of managing agency relationships an advantage

Desirable- Fluency in other languages- Experience working with legal services or professional services industry

Freshfields Overview

Freshfields Bruckhaus Deringer is a major international law firm, providing

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