CRM Marketing Executive

3 weeks ago

Gateshead, United Kingdom Vertu Motors Full time

**About us**

**About the Role**
As a Marketing Executive within the CRM team, you will be working alongside the CRM Operations Manager to deliver successful campaigns and automated, multi-channel journeys that drives customer experience and optimises campaign objectives.

This role provides opportunities to work across a portfolio of brands and multiple internal stakeholders. You will support the CRM team in the day-to-day running of the process, liaising with studio designers and Retail Marketing teams for sales and service, who take overall responsibility for all marketing activity that supports the Vertu brand and individual manufacturers.

As part of the CRM team, you will be expected to stay on top of the latest developments in relevant technology and data, and be an ambassador for the capabilities of CRM around the business.

Excellent team work skills are paramount to ensure the retail teams are inspired by and onboard with best practice, and you’ll cement relationships with a sleeves-rolled-up attitude to owning and delivering results.

You’ll be joining one of the UK’s leading dealership marketing teams, which covers Bristol Street Motors and Macklin Motors, as well as Vertu Motors, and most major manufacturer brands.

**Main Tasks**:

- Reviewing and optimising design briefs with consideration of full customer journey.
- Analysing statistical data such as engagement rates to form conclusions that with shape future campaigns. Communicating findings with CRM team and wider Marketing teams.
- Assisting in the develop of a new marketing strategy for prospect and unattached customers
- Assisting with the development of future customer segmentation strategies.

**About You** Essential Criteria**:

- Previous experience in Marketing with an understanding of CRM
- Confident in using corporate software and online marketing tools
- Confidence working with, analysing, and drawing conclusions from, data
- Knows how to brief agencies / studios to get good, effective creative work

**Personality & Behavioural Qualities**:

- You are creative, finding new ways to innovate and solve problems
- You work effectively with others in a team, and across the business, with a positive “can do” attitude even when under pressure
- You are organised, manage time effectively and have a good judgement of prioritisation
- You aren’t afraid to challenge the status quo, and believe that this is necessary to deliver continuous improvement
- You are ambitious, for yourself and for the business

**What you can expect**
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

- 25 days holiday rising with length of service plus bank holidays
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity

Job Reference: HOMA00133

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