Specialist Content Designer

2 weeks ago


London, United Kingdom BT Full time

**Why BT Digital Corporate Units?**

BT's Corporate Unit Digital team is at the forefront of driving a complete re-invention of our colleague experience into more human-centric AI-driven cloud-native products.

We’re looking for an energetic professional that creates and refines content, and collaborate and support a team that runs research, engagement, planning, designing and delivering products and services mainly for our internal staff - which subsequently also improves the external users’ experiences, covering careers, onboarding, colleagues experience and more.

We believe in empowering our digital superheroes to work autonomously as teams, and to rapidly learn and develop the best routes and techniques to creating customer value. We’re founded on the core idea that we continuously ‘build, measure, and learn’ which allows us to deliver on our purpose: to drive digital thinking and expertise so that together we can create the best experiences that enhance our colleagues’ and customers’ lives.

We’ve got something really special here, something we’re all incredibly proud to be part of. Every day we have the chance to positively impact the lives of many users and bring them close to the things that matter most to them. This is your chance to join us on our ground-breaking journey.

**The Opportunity**

We’re the champions of the BT tone of voice and house style, it permeates all we do - and we’re all about doing the right thing for our customers and the business.

We know content is key to delivering the right outcome, whether that is to translate difficult concepts into easy-to-understand digestible material or to help people get the information they need, in the way they need it. This all falls into the teams’ work streams of providing world class user-centric products. Continuity, consistency and alignment are our guiding principles, while the customer is at the heart of everything we do.

The Content Designer role is responsible for creating, updating, and reviewing content around different user journeys. The successful individual will be adept at using evidence, data, and research to inform decisions and change things for the better while working alongside product designers and user researchers.

Based flexibly (3 days a week) out of one of our UK digital hubs.
- London
- Manchester
- Leeds
- Birmingham
- Bristol

**What you'll be doing**
- Create and curate brilliant content that users will love and easily consume.
- Monitor and identify opportunities to optimise content across your squad(s)
- Provide expertise to design and deliver digital experiences for new and existing products and services
- Ensure and champion a user-centred approach to all the content you create
- Collaborate closely with Research, Product, Proposition, Design, SEO and Marketing to ensure our content is evidence-based, user-centred and continually optimised
- Identify content opportunities to test and learn
- Take part in user research sessions and be able to work with multidisciplinary, agile teams to contribute to an overall user experience

**Skills required**
- **Agile working (content design)**. You can understand the role of content in multidisciplinary teams and can articulate it. You can work collaboratively with colleagues from other disciplines in multidisciplinary teams.
- **Content concepts and prototyping**. Ability to contribute and help create a variety of different (paper, low-fi, mid-fi, high-fi) depending on the stage of the project(s). Can effectively combine prototypes with other content and design outputs to validate with users and demonstrate to stakeholders. Can establish content-related patterns, and test and iterate them.
- **Stakeholder relationship management. **Great people’s skills of communicating and influencing stakeholders, and manage relationships effectively. You can influence decisions, deal with challenging situations and remove blockers. You can build long-term strategic relationships and communicate clearly and regularly with stakeholders.
- **Strategic thinking. **You can help lead the design and implementation of strategies, evaluating their impact and progress to ensure business objectives and the needs of users are being met. You can lead and direct strategic content improvement projects, focusing effort in the areas of greatest priority and ensuring goals and objectives are met. (Skill level: expert)
- **User-centred content design**. Collaborate with user researchers, product designers, business analysists, and other design and non-design team members to ensure that users are always kept at the heart of the product design life cycle. Have a deep understanding of end-to-end journeys and how content is affected within these journeys.
- **Content Management Systems.** Experience in various content management systems: The way they work, integrations and capabilities. Ability to provide CMS recommendations based on products’/projects’ needs/requirements.

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