Social Media Engagment Officer
6 months ago
As a Social Media Engagement Officer, you will be required to:
- Using specialist software to monitor all social media platforms to identify posts and content that are of interest to the force or that need a force response.
- Manipulating the use of social media monitoring software to assist with the monitoring of public sentiment or perception to external activities / incidents, such as the release of government reports or public policy changes.
- Responding to social media posts and public comments left across the force social media accounts where appropriate, using information provided by the wider department on current key messages and campaign activity. Direct members of the public to relevant reporting methods if they are trying to report a crime via social media.
- Recognising and highlighting potential social media risks or issues and making decisions to escalate social media content where it poses a vulnerability, criminality, or reputational risk.
- Support the wider department and force with the dissemination of key messaging across social media during incidents, crises or high-profile issues attracting public and media interest.
Further information about this vacancy can be found in the attached job description. The successful Social Media Engagement Officer, will be required to evidence the following:
- Able to work on own initiative and use sound judgement to make quick decisions.
- Strong analytical skills with the ability to interpret social media data.
- Able to produce reports and actionable insights for colleagues.
- The ability to identify risks to the force - such as trending social media content - and ensure it is being handled and raised with the appropriate people.
- Excellent written and digital communication skills and able to deal with the public courteously whilst managing expectations.
- The ability to work unsupervised and use own initiative to solve problems.
- Working from home allowance available to purchase suitable equipment for blended & home working.
- 28 days annual leave plus bank holidays.
- Family friendly policies including up to 26 weeks paid maternity and adoption leave.
- Bespoke benefits platform and access to Blue Light Card.
- Development opportunities including fully funded apprenticeships.
- Employee assistance programme and dedicated wellbeing hub.
- Excellent Pension scheme.
BTP is an employer who cares about the impact we have on the environment and the wider challenges of climate change, and as such we are committed to reducing our carbon footprint and achieving Net Zero Carbon (NZC) through offsetting by 2035.
At BTP we are proud guardians of the railway and it is crucial that we represent the diverse communities we serve and protect. As ‘One BTP’ across the UK, we know that diversity, inclusion and belonging help us improve our decision making, foster creativity and drive innovation so all our people can thrive.
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