Digital Communications Lead

3 days ago

Harlow, United Kingdom The Princess Alexandra Hospital NHS Trust Full time

We pride ourselves on our creativity, responsiveness and the dynamic way in which we have developed the communications service we provide. We are delighted to have been a finalist in the CIPR Awards 2021 in the category of Best Event for our annual staff recognition event. We have also been shortlisted twice in the Institute of Internal Communications 2021 awards. They have recognised our strong focus on engagement with our people during the COVID-19 pandemic, shortlisting us for both Best Event and Best COVID Response.

This is an exciting time to join us as we work towards our new hospital and achieving a modern, integrated and outstanding organisation. The role offers great opportunities to develop the digital communications agenda at PAHT. We are looking for a talented communications professional with excellent digital skills, who will be committed to putting our patients at the heart of all we do.

The digital communications lead is responsible for leading, planning, developing and advising on all corporate digital communications platforms. They will have a lead responsibility to maximise our digital presence and be a confident videographer, video editor, a creative desktop designer (Canva etc.) and a strong copywriter to create a mixed portfolio of messages and assets through our website, extranet and social media channels. They will lead on ensuring that our digital platforms develop, continually improve and are aligned to changing digital trends.

The role is strongly operational and creative, based on a strategic understanding and drive.

Key dates
- Closing date: 10 April
- Interviews: 21 April
At The Princess Alexandra Hospital NHS Trust, we provide a full range of general acute, outpatient and diagnostic services at The Princess Alexandra Hospital in Harlow, the Herts and Essex Hospital in Bishops Stortford, and St Margaret's Hospital in Epping.

In October 2019, the Government announced that we are to receive funding to rebuild a new hospital in Harlow for our patients, community and people.

Scope and range

To act as the digital communications specialist, providing expert and creative advice on all aspects of digital communications, including best practice, structure (architecture), design and usage supporting campaigns and raising the profile of the organisation. Also, to develop tailored copy and campaigns to engage with our diverse audiences and extend the reach of all of our digital platforms.

Main duties and responsibilities

To develop and implement a digital communications plan which supports the overarching communications strategy for the trust and its objectives and priorities. And to:

- Create, develop, write content and manage content for our website
- Create, develop, and write content and manage content for our extranet
- Lead on the development of video communication materials for use in campaigns, storytelling for use across our digital platforms
- Project manage the development and design of existing and future internal and external websites
- Advise and train relevant staff members in developing and uploading content for their own areas
- Co-ordinate web updates across departments
- Proofread all online content
- Track and report onsite metrics
- Monitor and manage social media presence
- Ensure that all digital communications are developed in-line with the corporate brand guidelines
- Support the communications team and other members of staff in developing branded materials and campaign graphics
- Create templates (leaflets, posters, booklets, etc.) and manage a library of resources for staff on the extranet, including templates, images, graphics and logos
- Create graphics and other bespoke design elements for internal and external marketing materials, online and print projects
- Source content and create and update public-facing digital information screens and staff-facing screensavers in partnership with the communications officer
- Support the delivery of an effective 24/7 on call media and communications service
Specialist knowledge, research and development
- To actively research the latest digital trends and technologies by attending relevant events, workshops, seminars and webcasts and by sourcing information from a variety of places including websites, blogs and forums
- Maintain productive working relationships with the trust’s IT services to help foster the development of new technologies that can help develop our digital media
- Carry out regular competitor analysis, both within the health sector (NHS and private health) and within the wider world of digital communications
- To lead the trust’s own research into our digital audiences, identifying their needs and developing our digital strategies accordingly
- To analyse complex website usage data and use this to feed into decision making processes, strategy and planning work
Project management responsibilities
- To ensure any projects are delivered on time and within resource
- To ensure projects are closel

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