Business Excellence CRM Lead/analyst

2 weeks ago

Marlow, United Kingdom Consult Full time

Our client is a high profile research-driven pharmaceutical company who are looking for a talented and driven CRM Analyst. With an office based in Buckinghamshire, this role offers a flexible, hybrid working schedule along with a handsome remuneration package.

Supporting the evolution of the CRM and Customer Database. Develop and implement leading edge customer analytics to track cross functional teams execution of customer plans. Ensure as the CRM Lead, that data and systems are fit for purpose and all customerinsights are fully utilised to support evolution and performance.

**Responsibilities**:

- Lead the reporting for the Business Unit of all CRM and Salesforce Customer Data: Develop, produce and distribute standardised quarterly, monthly, weekly and ad hoc Sales reporting and analysis with analysts to support effective use of data insights todrive performance.
- Support the business unit by evaluating key customer trends, data and insight.
- Proactively identify and leverage CRM data to create business opportunities and develop/track KPIs and performance metrics
- Work closely with the UK Business Excellence team and sales/marketing, to identifying customer data to support SFE Excellence
- Partner with Channel leads, Marketing and related to functions to enable evolution of Salesforce technologies.
- UKI data stewardship activities to continually improve data quality and governance in CRM and related data sources
- Responsible for the management of the sales force territories to allow sales and productivity information to be produced.
- Responsible for the management of company CRM within the UK &I
- Customer data Management such as validation, merging duplicate customers and institutions.

**About You**:

- Advanced experience of CRM and Salesforce systems - SFMC, V-Align, Veeva CRM etc
- Very strong MS Office skills with advanced excel skills
- Substantial experience within a life sciences company or equivalent industry supporting the healthcare industry with a specific focus on delivery of Customer/Sales Analytics
- Understanding of Sales Force Effectiveness approaches and development of Multichannel evolution across customer facing teams
- Experience in developing reporting/systems/visualisation for cross channel digital activities.
- Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure deliverables
- Highly collaborative - must be able to navigate and manage the needs of multiple stakeholders
- Strong communication skills, particularly presentation skills
- Experience in data visualisation using PowerBI or related tools

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