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Social & Digital Comms Manager
4 months ago
Job - Social and Digital Communications Manager
Role Type - Permanent
Location - Watford (1 day in the office per week minimum)
Salary - 55-65K (Dependent on Experience) + 20% Bonus.
The Company
A multi-national lottery operator with global success.
Over the next two years, this company is embarking on a largescale transformation journey to build a bigger, better and safer National Lottery that delivers more money to good causes.
About The Role
Reporting to the Head of External Communications, the Social and Digital Manager will lead the implementation of the communications strategy on digital channels, helping support and build its reputation among key stakeholders.
You will be responsible for overseeing all aspects of digital content for their UK venture.
Are you ready to evolve their advertising through all platforms, from Instagram, Twitter and Google?
Key Responsibilities
- Develop and manage digital communication programmes to help external audiences understand their corporate goals and vision for The National Lottery
- Develop digital strategy with a basis in analytics and research, encompassing the creation of impactful digital content, effective paid advertising, and amplified influencer engagement.
- Provide advice and guidance to leadership around digital best practice.
- Must be familiar [but not necessarily expert] with the following platforms:
- LinkedIn
- Twitter
- Meta [focus on FB and Instagram]
- Tik Tok
- Reddit
- YouTube
- Google Display Network
- Paid Search
- Google Analytics
- Build content-led engagement plans that aligns with their values.
- Work alongside creative agencies to create and shape engaging video and image-led content.
- Advise the business on best practice and new developments in the web, social and content spaces.
- Produce engaging, well-written copy under tight deadlines.
- Establish a close working relationship with the External Communications, Public Affairs and the Brand and Marketing teams for The National Lottery.
- Build a close working relationship and ensure alignment with Group Teams and their plans.
- Manage relationships with agencies focused on external communications.
Skills Needed
- An ability to think strategically.
- Demonstrable intellectual ability to manage complex issues - particularly potentially negative ones - in a highly scrutinised/regulated environment.
- Excellent interpersonal and communication skills. Proven ability to brief, persuade and influence colleagues within a large organisation.
- Working experience of website analytics, social media platforms and digital advertising
- Background knowledge of GDPR and other relevant data protection regulations
- Strong verbal, written and analytical skills.
- This position requires someone with broad digital marketing and social media experience (digital content and campaigns, websites, social media, corporate brand marketing programmes).
- You will need examples of where you have taken a comms strategy and rolled it out onto a digital platform, explaining what the outcome was.
**Benefits**:
- 33 days paid leave (Includes Bank Holidays)
- 4x Life Insurance
- 4% Pension
- Single Private Health cover
Tate is acting as an Employment Business in relation to this vacancy.
