Social Media Specialist

2 weeks ago

London, United Kingdom Euromonitor International Full time

**HYBRID ROLE**

Euromonitor International is the **leading independent provider of consumer market research** providing strategic intelligence on industries, companies, economies and consumers around the world. If you are looking for a role with**LONGEVITY/ STABILTY** and **CAREER GROWTH** (and beyond that an unmatched culture we work hard to uphold for our employees work / life balance) we may be what you have been searching for.

**What we can offer you;**
- **Work for a global company, build relationships internationally, have access to ongoing training and career growth opportunities.**:

- **Offices in central London and TRUE flexible work hours, including flexi Fridays all year round.**:

- **Opportunity to own the social function - tenacity and energy will be well received, we love reactionary and new ideas, we NEED and WANT them**

We’re looking for a proactive and confident **Social Media Specialist**, who is keen to join a newly established Digital Marketing team, and to make their mark. Someone who is **seeking an opportunity to deepen their social media management skills**, as well as **work on projects that span industries, countries, and the world.**

**Day to Day Responsibilities of the Social Media Specialist;**
- Responsible for the global corporate social media channels. Primary channels are currently: LinkedIn, Twitter, Instagram, Facebook, YouTube, with TikTok in development, and we want you to investigate opportunities for more channels for the future.
- Run paid social campaigns on LinkedIn, such as sponsored updated, message ads, and boosted posts.
- Refine and oversee the global social media strategy, in line with business objectives.
- This a proactive content strategy and development role, so you’ll need an eye for finding, creating and amplifying high quality stories and imagery. By using your social media expertise, you’ll be a part of building and growing existing and new channels.
- Collaborate with other members of the Marketing team, including Content, Campaigns, Internal Communications, Events and Communications.
- Build joined up social campaigns. Create and oversee a rolling social content calendar, collaborating with stakeholders and identifying opportunities to tell stories through engaging content such as video, infographics, thought leadership articles, webinars,events etc.
- Work with HR and Talent teams to promote talent attraction initiatives. Partner with CSR team to showcase our activities.
- Share content across to, and amplify use of our employee advocacy platform (Bambu)
- Build relationships with stakeholders and colleagues in Marketing, HR, Technology, Sales, Research.
- Set, measure, track and report on social activity effectiveness: Track performance in Google Analytics, social media management platform (Sprout Social), leads and revenue generated via social in Salesforce CRM.
- Continuous improvement: Stay on top of social media trends, identifying and sharing updates and tools to benefit the wider marketing team.
- Deliver social media best practice to wider business. Support our employees’ brand-building activities with education, guidance, training materials and how-to workshops.
- A proven track record of running and managing social media channels, and delivering on related objectives.
- Have worked in a Digital or Marketing function.
- Goal orientated and self-motivated to succeed.
- Experience working in a matrix / collaborative, cross-team capacity. This role requires you to work across many functions and departments.
- Have 2-4 years (or more) experience within social media marketing, client or agency-side. B2B is preferred, but we definitely do value B2C expertise.
- Can show tangible results, linking strategic goals with business objectives.
- Comfortable multi-tasking and managing several projects at once.

**Technical expertise and experience with**:

- Knowledge of social platforms: LinkedIn, Facebook, Twitter, Instagram, YouTube. Experience of leveraging platforms such as TikTok for B2B audiences a bonus.
- Social media management platforms such as: Hootsuite, Sprout or Falcon.
- Delivering in-depth analysis and performance reporting to Marketing leadership
- Content / copywriting expertise: Short form or long form content.
- Google Suite incl: Google Analytics. Search Console, Tag Manager.

**Nice-to-haves**:

- CRMs such as Salesforce, Dynamics, SugarCRM
- Experience of marketing automation platforms such as Marketo, Pardot or Eloqua
- SEO/SEM tools: E.g. Moz, SEMRush
- Project management software (Trello, Asana, Basecamp etc)
- Creative experience with Adobe suite or Canva
- Employee advocacy platforms such as Bambu or Oktopost

This is an exciting new opportunity to play **a vital role** in the wider Marketing team. Leading on the promotion of our wide-ranging activities, building Euromonitor’s **brand profile and reputation,** all by driving successful engagement with our social media audiences.

The role is **varied and dynamic** and it needs someone who is highly organised and motivated. We need someone who understands that the online customer journey requires different content and approaches, and that demand generation is always awork in progress.

**This is a role where you will grow personally and professionally, and you’ll be supported along the way by your team and by the Global Head of Digital Marketing.

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