Marketing Specialist
7 months ago
A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed, open access journals supported by over 35,500 academic editors. We serve scholars from around the world to ensure the latest research is openly and broadly available.
**Location**:Manchester / Basel (Dependant on your location)
**Summary**:
This marketing and communications role reports to our Senior Marketing Manager in Basel, and aligns closely with the team that manages the MDPI Institutional Open Access Program (IOAP). The IOAP is a partnership program that mainly comprises of universities, research institutions, and funders from around the world. The Marketing Specialist will drive enhancements to the communication and marketing efforts for the IOAP, with the aim of increasing visibility and facilitating the communication of signed of agreements (both for new contracts and for extensions).
**Responsibility**:
- Develop and implement a comprehensive marketing strategy for the Institutional Open Access Program (IOAP) in line with the corporate strategies and targets, and in close alignment with the IOAP team.
- Work with the social media team to create targeted social media ad campaigns to promote IOAP agreements and benefits directly to authors.
- Organise press releases and announcements about new agreements or big renewals with the corporate communications team.
- Promote institutional account renewals, articles published by IOAP authors, and benefits of the program across different channels to increase visibility.
- Curate and manage a newsletter providing updates, conference attendance of the team, and promoting MDPI Initiatives to our partner members.
- Aid in developing reports and materials that add value to our partners.
- Assist with the creation of marketing materials and campaigns for the IOAP to use on visits and at conferences.
- Organize our presence at various conferences, including booth setup, promotional material distribution, and engagement activities to maximize our impact.
- Work with local marketing staff and managers in countries where MDPI has a local office to further increase visibility of the IOAP on local level (and depending on the country, in local language).
**Qualification**:
- Education background: Academic degree in Communications, Marketing, Public Relations, Advertising (or related). Work experience: 2+ years’ experience of developing and executing marketing strategies for business.
- Certification:
- Skill: Detail-oriented with the ability to multitask and manage multiple projects simultaneously. Excellent written and spoken English. Ability to communicate with precision.
**Benefits**
- **Flexible Working Times**
You are able to start work anytime between 7-9am, and finish between 3pm-6pm.
- **Special Days Off**
Getting married or moving house? No need to use up your holidays, MDPI offer paid time off for such occasions.
- **Our Culture**
A friendly working environment with monthly lunch parties, office snacks and seasonal events.
- **Bonus Incentives**
Depending on your role, you may be eligible for one of our bonus schemes which rewards high-performing employees.
- **Perkbox**
You will have access to our benefit platform called “Perkbox.” This will provide you with a range of discounts and benefits across various retailers, including savings on food, drinks, tech, travel, and more.
- **Health Cash Plan**
After passing probation, employees are enrolled into our private health membership with Bupa. You can claim money back on dental, doctors, and prescriptions amongst many other health services
- **Modern City Centre Office**
Located next to Piccadilly Gardens, our office is a 10 minute walk from both Manchester Piccadilly and Manchester Oxford Road train stations. There are also tram stops outside of the building.
- **Cyclescheme**
Save between 25-39% on a bike and accessories.
- **Techscheme**
Save up to 10% on tax when purchasing tech equipment from places such as Ikea and Currys
**About MDPI**
A pioneer in scholarly open access publishing, MDPI has supported academic communities **since 1996**. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than **400** diverse, peer-reviewed**, open access journals supported by over **66**,**0**00 academic editors**. We serve scholars from around the world to ensure the latest research is openly and broadly available.
**MDPI is headquartered in Switzerland with additional offices in Europe**, **Asia** and North America**.** We are committed to ensuring that high quality research is made available as quickly as possible. We also support sustainability projects, with sustainability as a key theme in many journals and through the MDPI Sustainability Foundation.
**Initiatives**
At MDPI, we develop and maintain various platforms
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