Head of Digital

7 days ago

London, United Kingdom BMS Performance Full time

**Role Purpose**:The **Head of Digital Marketing **will lead and manage the operations for the global marketing team and focus on building a best in class digital function. This highly strategic and analytical individual will enhance and optimise digital processes for our client. Heading up this digital function is no easy task, the Head of Digital Marketing and the respective team will be in charge of growth and demand generation so boundaries need to be pushed and the team need to be aware of the latest digital developments. This highly innovative individual will embed SEM campaign best practice and benchmarking, resulting in high-impact campaigns which sharply increase conversion and ROI.

The **Head of Digital Marketing **will be an excellent stakeholder manager and communicator, producing monthly trackers and quarterly wash-up reports, presented back to stakeholders across Sales, Marketing & RevOps.

**Key Responsibilities**:

- Leading and managing a team who create strategies and campaigns which drives year-on-year growth in:

- Brand awareness
- Quality leads
- Audience growth
- Customer Retention
- Quality assessing campaigns, tracking and weekly reports
- Leading on best practice sharing sessions across the team and business
- Effectively tracking and managing budgets across the function
- Proactively identifying optimisations and new tactics to dramatically increase conversion and ROI of spend
- Regularly and consistently tracking the ROI of all growth campaigns
- Implementing consistent benchmarks of CPAs and CPLs across certain personas/audience types and industries
- Creating and optimising key campaigns as and when required
- Vetting and managing external digital marketing agencies across strategically outsourced digital marketing campaigns, defining objectives, KPIs and budgets
- Support ideation and execution of local Growth Marketing initiatives around the world, as well as adapting global initiatives to reflect local market dynamics
- Creating quarterly wash-up reports for presentation and circulation to key stakeholders, with commentary on channel performance, analysis and suggested optimisations
- Staying at the forefront of competitors’ strategies and tactics
- Staying up-to-date with the latest digital marketing trends, ad releases/optimisations, and tools for improvement of current and future initiatives
- Identifying new paid search opportunities for specific product types and audiences

**Skills & Qualifications**:

- Experience of scaling a B2B SaaS company
- Similar experience in a Fintech organisation is desirable
- Global exp[erience
- Strong stakeholder management skills
- In-depth experience in campaign tracking and reporting, including the benchmarking of CPLs and CPAs
- In-depth experience in analysing audience data, traffic analytics and channel performance, and recommending improvements
- Proven experience in maximising the ROI of team spend
- Experience in training and embedding SEM best practice within a team
- Highly analytical - ability to drill into campaigns to assess performance and effectiveness
- Highly innovative - staying up-to-date with latest SEM tools, platforms and important algorithm changes
- In-depth knowledge of Google Analytics, GTM and related tracking technologies
- In-depth knowledge of CRM
- Excellent communicator with a keen eye for detail

**The Company**:This leading fintech business have been growing rapidly since their launch in 2010. Their software allows for financial institutions to adhere to changes in regulations through unique machine learning and ai personalisation. With over 100 employees and exciting to plans to continue expanding, this is a great time to join this established marketing team. This business has a large emphasis on culture and employee engagement with some excellent benefits and perks to support this.

**The Package for Head of Digital Marketing**
- Salary: £100,000 - 120,000
- Competitive Benefits
- Remote working

**Location**: The position of **Head of Digital Marketing**, will ideally be based in Central London, with hybrid working. There is an option for this role to be fully remote. If that is the case then occasional travel to London will be required.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity

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