Head of Brand and Digital

1 day ago


London, United Kingdom HEAD OFFICE Full time

Seek a strategic professional to lead customer acquisition efforts. Develop and execute a comprehensive customer acquisition strategy to drive business growth and customer outcomes.

Key Responsibilities
  • Develop and implement a customer acquisition strategy that drives business growth and customer outcomes.
  • Lead a team of digital marketing specialists to develop channel centres of excellence and drive performance.
  • Oversee the planning, execution, and optimisation of marketing campaigns from an acquisition perspective.
  • Enable a customer outcome-focused mentality and align on key performance indicators to evaluate the effectiveness of acquisition efforts.
  • Drive clear accountability for marketing ROIs and ensure a relentless focus on cost management and marketing effectiveness.
  • Manage relationships with external agencies to ensure timely and high-quality delivery of activity.
  • Oversee the collaboration with the e-commerce team to optimise the customer journey, improve website user experience, and drive conversion rates.
  • Provide regular reports and presentations to leadership teams, highlighting key performance metrics, insights, and recommendations.
Requirements
  • Proven experience in customer acquisition, with a focus on e-commerce and retail environments.
  • In-depth knowledge of acquisition channels, strategies, technology, and tools.
  • Excellent knowledge of PPC, SEO, Media Planning, Affiliates, and Programmatic.
  • Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
  • Strong project management skills, with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
About the Company

A leading organisation with a strong e-commerce presence seeks a highly skilled professional to lead customer acquisition efforts.

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