Wedding Sales Exec

2 weeks ago

London, United Kingdom Laine Pub Company Full time

**Wedding Sales Exec - £27k per annum + bonus scheme**

We have an exciting opportunity for an experienced Sales Executive, who can help grow our pub wedding business. Laine has a number of pubs across its estate which it hires for weddings, offering customers a more unique wedding day experience.

**About you**:

- Solid experience of working in a sales role and closing deals - not necessarily in property
- Should be goal orientated, target driven Self-motivated, organised and sociable individual
- Strong attention to detail and organisation skills to be able to juggle multiple priorities simultaneously
- Thrive on taking on responsibility
- Able to work under pressure to produce results
- Well presented, energetic, enthusiastic with a positive attitude
- Great Communicator
- Work with a strong sense of urgency which translates into high volume results driven activity

**You will be responsible for**:
**Sales**
- Drive the sales agenda so that Weddings achieves and exceeds its sales and profit budget.
- Identify and own the relationships with trade partners including third-party business opportunities for the brand (e.g. agencies, booking partners, venue finders, travel trade organisers, wedding vendors).
- Understand all key KPIs as set on a quarterly basis and support the Marketing team in pursuit of the wider sales ambition. Work with the team to review the sales and marketing activity needed at a brand level to achieve the sales targets (e.g Investments, Food & Beverage Packages etc).
- Work with the Marketing team to recommend and create experiences, packages, and promotions (e.g For key dates and occasions) in order to increase Wedding sales.
- Be proactive in developing a strong sales funnel - generating interest, increasing leads and converting prospects
- Demonstrate ideas and initiative around plans for market growth

**Bookings and Digital Customer Journey**
- Assume the role of custodian for Wedding bookings via own and third-party booking platforms (e.g Hitched, Pub Wedding London and others)
- Maintain regular contact with potential customers, carry out pub viewings, tastings and organising the wedding details to support pubs
- Ensure that venues understand their optimum inventory and how to embed an “always on booking culture”.
- Produce reports and forecasts on booking trends and actual bookings verses set budgets and targets.
- Produce a monthly blog to be posted on Pub Wedding London.
- Monitor rejected or cancelled bookings and work with the marketing teams and operations teams to reduce or convert.
- Proactively manage the pre-booked sales inventory existing and future Wedding bookings.
- Create new business revenue through the introduction of new couples through proactive outreach and generating new business.
- Assist in reservations and incoming venue enquiries with the purpose of converting those into profitable sales.

**General**
- Set clear ways of working with the sites to facilitate Weddings.
- Attend any Marketing or Operations meetings when required.
- Keep accurate, updated and authorised records/reports of all revenue generated as a result of events and bookings.
- Provide an outstanding level of customer service by liaising and building rapport with prospects as well as following up on feedback
- Have full knowledge of the sites that you are responsible for booking in Weddings and a clear understanding of all the other sites within the Laine estate.
- Own both Pub Wedding London and Pub Wedding Brighton website to ensure maximum site exposure and increased bookings through this channel.
- Own and regularly post on Pub Wedding London and Pub Wedding Brighton social media channels (ie. Instagram, Facebook etc)
- Regularly produce content to go on all customer facing channels
- Meet daily/weekly with key team members to communicate, review and improve sales
- Report daily to the BDM with sales funnel (ie. Prospects / Leads / Conversions) utilizing Hubspot.
- Keep in regular contact with the BDM to ensure the brand strategy is in line with the wider scale sales and bookings strategy.
- Maintain effective external relationships with clients, third party partners and agencies.
- Occasional travel to visit clients and suppliers in the UK and to trade shows.
- Organise and maintain annual Pub Wedding fairs in the Laine Pub estate.

salary - £27k + Bonus + OTE

Travel expenses paid

**Laine Pub Co**

If you're a fan of pubs, beer and live music - you've almost indefinitely been to one of our amazing Laine pubs. From our very first pub in Brighton to the latest in London, we have been dedicated to creating extraordinary experiences for our customers. Each of our pubs has its own unique personality, reflecting the passion and creativity of our team and the vibrant culture of the pubs surrounding community.

We create a friendly and supportive work environment with flexible working hours and superb perks such as regular socials, travel expenses and discounted drinks within all ou

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