Digital Marketing Lead

2 weeks ago


Leeds, United Kingdom GIG Retail Full time

What's the role about?:
**Digital Ad Operations Lead**

**GIG (an Advantage Smollan company)**

**_
Reporting to the Head of Media Operations, the Digital _**
**_AdOps_**
**_ Lead will be primarily responsible for managing the digital Ad Operations team, supporting the sales team, and driving successful campaign delivery for one of the largest retailers in the UK; Exceptional knowledge of _**
**_Criteo_**
**_, GAM, CDP (Adobe), trafficking, reporting, campaign management, and team management is essential._**

**Full time, Permanent**

**Salary**: £45,000 - £50,000 + Company Bonus + 27 days holiday (+ birthday off)

**Working**: Monday to Friday, 9am to 5pm (with some flexibility available)

**Location**: Hybrid Role - 2 days from our Leeds Head Office and 3 days from Home

**Responsibilities**:

- Build strong relationships with internal teams and clients.
- Inspire and foster an open communication culture within the team you lead.
- Review campaign performance with team members to ensure KPIs are met.
- Collaborate with stakeholders to understand Campaign Management needs and implement process improvement plans.
- Identify and address training needs within the team.
- Monitor team performance and establish relevant metrics.

**Requirements**:

- +5 years of relevant experience with at least 2 years of experience in people management and at least 2 years of experience in Campaign Management.
- Excellent knowledge of Criteo, GAM, CDP (Adobe), experience with Video, OTT, and CTV is a plus.
- Strong understanding of digital ad trafficking, reporting, and team management.
- Proficiency in Excel, Power BI, HTML, Flash, and JavaScript.and other relevant tools for reporting and analysis.
- A passion for contributing to the development new digital advertising offerings and products.
- Experience working with 3rd Party rich media vendors such as DoubleClick, Sizmek, and Scoota.
- Strong communication and interpersonal skills.

**Benefits**: Bonus scheme, pension, death in service benefit, income protection, 27 days holiday, birthday day off

More about us...:
**About GIG**

GIG are a strategic retail consultancy. We are experts in retail media sales, campaign planning, shopper and brand marketing and retail partnerships.

We’re a tight-knit team of driven retail and creative experts who are all passionate about what we do. Our team work collaboratively to meet clients’ needs, whilst having a great deal of fun too



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