Digital Marketing Executive
3 weeks ago
Working collaboratively within an established team of Marketing, Creative, Communications, and Brand Executives, this role will build and implement digital strategies and use content to promote the client's brands and products. It will also actively managethe business' online presence across the full digital footprint, to build a lasting digital connection with clients, partners and employees.
**_Responsibilities_**
- Set the social media strategy and plan, monitor and leverage company presence on LinkedIn, Twitter, and Instagram, to maximise followers and engagement. Engage in social listening, including competitor activity, and use activation tools (e.g. Sprout, Canva,Hootsuite) to develop campaigns, write captions and schedule content.
- Own the team's digital planning and coordination, including scheduling and optimisation across multiple platforms.
- Manage the digital footprint, managing access and permissions to all digital marketing platforms, and leveraging them to maximise brand visibility and optimise the client, partner and employee digital journeys.
- Develop SEO with particular focus on keyword analysis and image optimisation, and some technical elements.
- Launch and manage optimised digital advertising campaigns, both search and display, for new product launches.
- Undertake digital campaign and website monitoring, analytics, and reporting on a weekly and monthly basis, explaining what's driving outputs, and providing recommendations for optimisation. Prepare reports on the performance of all digital aspects of brandand product marketing campaigns.
- Track digital marketing spend against agreed budget. Make recommendations for efficiencies and in-house/outsourcing decisions for specific areas of digital marketing strategy and implementation.
**_Essential Experience_**
- 4-5 years' proven experience in a similar digital-focused role.
- Experience of delivering and evaluating integrated digital marketing campaigns.
- Experience managing social media to drive lead gen and brand awareness.
- Proven experience in redeveloping, then managing and optimising a website.
- Perfect knowledge of web analytics tools (Google Analytics, HotJar, lead tracking software, etc) and experience making recommendations and implementing the right combination to meet business objectives.
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