Digital Marketing Lead
2 weeks ago
**Role -** Digital Marketing Lead
**Location -** Leeds (Hybrid)
**Role**
To be successful in this role, you will need to always think data-first, be commercial, strategic & creative as well as build solid, collaborative relationships with data and product teams, as well as agencies.
**Responsibilities**
- Plan and execute all digital marketing, including PPC, Paid Social, affiliate and other test channels through agencies or internal teams.
- Measure and report performance of all digital marketing campaigns, and assess against goals (traffic, CVR, CPA and Cost per first order)
- Support annual and monthly planning with robust recommendations based on insight and ambition.
- Work with media agencies and internal teams to manage in month planning and forecasting across digital and offline channels.
- Report weekly and monthly on campaign performance, insight and channel level activity.?
- Regularly review competitor activity and deliver a competitive advantage through targeting, creative and channel mix.
- Identify trends and insights in digital marketing and use these to optimise spend and performance.
- Manage and optimise creative messaging by channel and demographic.
- Use a range of analytics tools to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Management and measurement of digital and website performance against agreed KPIs (page load, bounce rate, time on site etc.)
- Work closely with Front End development team on implementing improvements at a micro and macro level.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Harness data within GDPR guidelines to increase relevancy and efficacy of our targeting.
- Maintain GDPR Compliance across all our digital acquisition activity including tracking technology.
- Take ownership of our digital marketing testing plan and drive incremental growth.
**Skills**
- 4+ years’ experience in digital marketing
- Experience setting up & scaling digital customer acquisition programs from scratch as well as managing budgets
- Affiliate and PPC experience
- Ecommerce background preferable but not essential
- Qualified to degree level
- Expert knowledge across Adwords, Google Adsense, DoubleClick, AWIN, Google Analytics and Google stack
- Solid Excel proficiency
- Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
- Demonstrable understanding of market factors that drive performance in the digital environment
- Able to manage multiple tasks and projects simultaneously, prioritise effectively and own deliverables end to end
-
Digital Marketing Executive
3 days ago
Leeds, United Kingdom MET Marketing Full timeAn established business has opened up an opportunity for a Digital Marketing Executive to join their exciting team. The company is based in Leeds Thorpe Park and they are well known in their sector, marketing across audiences in both the UK and the US. As a Digital Marketing Executive you will be in charge of creating and managing social media content and...
-
Digital Ad Operations Lead
2 weeks ago
Leeds, United Kingdom REL Field Marketing Full timeWhat's the role about?: **Digital Ad Operations Lead** **GIG (an Advantage Smollan company)** **_ Reporting to the Head of Media Operations, the Digital _** **_AdOps_** **_ Lead will be primarily responsible for managing the digital Ad Operations team, supporting the sales team, and driving successful campaign delivery for one of the largest retailers in...
-
Digital Transformation
2 weeks ago
Leeds, United Kingdom Digital Preservation Coalition Full timeVacancy for Library Digital Transformation Lead at University of Leeds - Digital Preservation Coalition About the Digital Preservation Coalition Policies News News Digital Preservation Digital Preservation What is digital preservation? Get help with your digital preservation Digital Preservation Handbook Digital Preservation for Small...
-
Digital Project M
23 hours ago
Leeds, United Kingdom Blu Digital Recruitment Full timeMy leading, homeware client are currently looking for a Head of Digital to join their team due to very exciting changes in the business. As the Head of Ecommerce you will be strategically managing all of the ecommerce activities across brand websites and channels for the brand to deliver best in class customer experience whilst achieving ambitious KPIs....
-
Digital Marketing Manager
1 week ago
Leeds, United Kingdom Better Placed Limited Full timeBetter Placed are delighted to be working with a leading Financial Services organisation to recruit a Digital Marketing Manager to join the team. You'll be joining a great bunch of people with an equally great culture; the company are incredibly investedin collaboration, work-life balance and career development making this a fantastic business to be apart...
-
Head of Digital
23 hours ago
Leeds, United Kingdom Blu Digital Recruitment Full timeMy leading, homeware client are currently looking for a Head of Digital to join their team due to very exciting changes in the business. As the Head of Ecommerce you will be strategically managing all of the ecommerce activities across brand websites and channels for the brand to deliver best in class customer experience whilst achieving ambitious KPIs....
-
Head of Digital/ Ecommerce
1 week ago
Leeds, United Kingdom Blu Digital Recruitment Full timeHead of Digital/ Ecommerce - Homeware My leading, homeware client are currently looking for a Head of Ecommerce to join their team due to very exciting changes in the business. As the Head of Ecommerce you will be strategically managing all of the ecommerce activities across brand websites and channels for the brand to deliver best in class customer...
-
Head of Digital/ Ecommerce
1 week ago
Leeds, United Kingdom Blu Digital Recruitment Full timeHead of Digital/ Ecommerce - Homeware Leeds My leading, homeware client are currently looking for a Head of Ecommerce to join their team due to very exciting changes in the business. As the Head of Ecommerce you will be strategically managing all of the ecommerce activities across brand websites and channels for the brand to deliver best in class...
-
Marketing Account Executive
1 day ago
Leeds, United Kingdom Network Marketing – Marketing Recruitment Full timeIntegrated Account Executive - Marketing Leeds City Centre - Hybrid To £25k + benefits We're recruiting for a lovely agency based in the centre of Leeds who are expanding their client service team. The role would see you working on a range of primarily consumer clients, taking them from brand through web design and on to digital marketing campaign...
-
Leeds, United Kingdom Digital Preservation Coalition Full timeVacancy for Library Digital Transformation Lead at University of Leeds - Digital Preservation Coalition About Back About About the Digital Preservation Coalition Join Us Back Join Us Apply for Full or Associate Membership Full and Associate Membership Benefits of Membership Criteria and fees Prospectus (EN) Our Members Back Our Members Our...
-
Digital Marketing Tester
Found in: Talent UK C2 - 2 weeks ago
Leeds, United Kingdom Jet2.com Full timeJet2Labs incorporates all the digital functions of Jet2.com and Jet2holidays. Our mission is the continual optimisation and innovation of digital to deliver sales volume, ROI and engagement at speed.Reporting to the Ecommerce Merchandising Manager, our Digital Marketing Tester will look after the day-to-day testing and verification of all Jet2.com and...
-
Digital Marketing Executive
Found in: Talent UK C2 - 2 weeks ago
Leeds, United Kingdom SM UK Full timeLocation: Leeds Head Office.Job Type: Full Time 40hrs, permanent, 08:30 to 17:00 Monday to Friday.Salary: £22,000 to £27,000pa dependent upon experienceThis position requires a confident communicator with a creative mind and a strong digital presence to take charge of the Van Conversion Divisions marketing, pr and social media activity. Reporting to the...
-
Digital Marketing Tester
1 week ago
Leeds, United Kingdom Jet2.com Limited Full timeJet2Labs incorporates all the digital functions of Jet2.com and Jet2holidays . Our mission is the continual optimisation and innovation of digital to deliver sales volume, ROI and engagement at speed. Reporting to the Ecommerce Merchandising Manager , our Digital Marketing Tester will look after the day-to-day testing and verification of all ...
-
SEO and Website
2 weeks ago
Leeds, United Kingdom Qoria Full timeWant to deliver tech with purpose, with people who care? Use your marketing skills to help keep children safe online. We are a technology company that exists to protect and support every child's digital journey. Leveraging our industry leading technology, we are currently protecting 20k+ schools and 12+ million students worldwide. Our corporate...
-
Leeds, United Kingdom Michael Page (UK) Full timeOur client are a specialist digital marketing agency, focused on helping global B2B clients grow through smart, conversion-focused lead generation activities, including paid media campaigns, website replatforming, MarTech implementations, SEO, and social activities to support wider Managing client projects and retainer allocations being mindful of time...
-
SEO and Website
16 hours ago
Leeds, United Kingdom Qoria Full timeWant to deliver tech with purpose, with people who care? Use your marketing skills to help keep children safe online. Headquartered in Perth, Australia, Qoria is an ASX listed global leader in child digital safety technology and services. Linewize’ brand in North America and Asia Pacific, under the ‘Smoothwall’ brand in the UK, and under the...
-
Marketing Strategy Lead
7 days ago
Leeds, United Kingdom Luminate Education Group Full timeWHAT WE DO The marketing function at Luminate Education Group take proactive, strategic responsibility for developing and delivering marketing strategies for the Colleges and key audiences within the Group. We're seeking a Marketing Strategy Lead to take responsibilityfor a particular brand/audience and work collaboratively with key stakeholders to agree an...
-
Digital Marketer Apprentice
4 days ago
Leeds, United Kingdom Dutton Construction Full time**Level 3 Digital Marketer**: **Company: Dutton Construction** **Full Address**:Office 4 Pure Offices, Turnberry Park Road, Morley, Leeds, LS27 7LE** **Weekly Hours Worked: 40 Hours** **Salary: Apprentice Minimum Wage** **About the company**: The Dutton Group offers as part of its portfolio a facilities management (FM) solution. FM is a fast-paced and...
-
Digital Technology Lead
2 weeks ago
Leeds, United Kingdom Jas Gujral Full timeDigital Technology Lead C# .Net To provide the Technical leadership for our Agile Development Team working across .Net C# Core, Web UI and Sitecore CMS technologies on our new multi-market Digital CMS Platform. The Tech Lead role will be split 40 / 60 between Hands On and Hands Off development activities working with a development team comprising of...
-
Digital Marketing Apprentice
4 days ago
Leeds, United Kingdom APPRENTIFY GROUP Full timeOpportunity information Salary £16247 per year Duration 15 months Advert closing date 14/08/2023 Description Bradford Grammar School believes in providing every opportunity for its pupils to embrace academic, sporting and creative excellence within an aspirational and caring environment. An environment in which happiness is the key to an individual’s...