SEO and Website

4 weeks ago

Leeds, United Kingdom Qoria Full time

Want to deliver tech with purpose, with people who care?
Use your marketing skills to help keep children safe online.
We are a technology company that exists to protect and support every child's digital journey. Leveraging our industry leading technology, we are currently protecting 20k+ schools and 12+ million students worldwide. Our corporate headquarters is located in Australia, with operations in the US, New Zealand and Europe (United Kingdom & Spain). As a Digital Marketing Executive at Smoothwall, you will be responsible for assisting in the planning, execution, and management of our digital marketing initiatives to promote our brand, engage our target audience, and drive online growth. You will work closely with your marketing colleagues to implement strategies across various digital channels.
Digital Campaign Management : Assist in the development and execution of digital marketing campaigns across various channels, including social media, email marketing, content marketing, SEO, and paid advertising. Collaborate with colleagues to create engaging and effective campaign content.
Social Media Management: Support the management of our organic and paid social media channels, including content creation, posting schedules, and audience engagement. Website Management: Oversee and maintain the company website that is built on HubSpot, ensuring that it is up-to-date, user-friendly, and optimised for performance. Collaborate with our web developer and designers to implement necessary updates and improvements.
SEO and SEM : Support SEO efforts by optimising website content for search engines to enhance organic visibility by utilising platforms such as SEMRush. Manage the pay-per-click (PPC) campaigns to increase website traffic and lead generation.
Analytics and Reporting: Help monitor and analyse digital marketing performance using tools such as Google Analytics, Hubspot Reporting and marketing automation platforms. Contribute to the preparation of performance reports, highlighting key performance indicators (KPIs).
Customer Data Management: Implement and manage processes for collecting, storing, and securing customer data in compliance with GDPR. Work closely with the data protection officer to ensure the privacy and security of customer data.
Content Performance Analysis: Monitor content performance metrics, such as engagement, reach, and conversion rates, and provide insights to optimise future content strategies.
Continuous Learning: Stay updated on industry trends such as KCSIE, analyse the brand's audiences, competitors, and assess the end-to-end customer journey to enhance future content creation and distribution techniques. Stay abreast of the latest digital tools, platforms and digital marketing trends/technologies.
Demonstrable experience in digital marketing, developing email campaigns, SEO, SEM, briefing and working with creative designers
Thorough knowledge of HubSpot, Google programs, social platforms and SEO analysis tools.
Educated to degree level and at least 3 years experience essential - in a B2B demand generation environment desirable
Enhanced holiday & family leave
Tech Allowance .... and much more
As part of our Marketing team, your work truly matters. Your creativity, organisational skills and understanding of our tech customers’/clients’ needs will help grow and nurture our membership. This means helping more children stay safe online.
~ You’ll work among a tight-knit team of creative professionals who share your passion for enabling safe online environments. You’ll get to work on content and campaigns with real-world impact. There’s a place for everyone’s unique skill set within our agile marketing team. You’ll have the opportunity to refine your skills on the job through a range of exciting projects. Critically, you’ll attend marketing conferences, paid for by us.

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