Digital Marketing Manager
2 weeks ago
Digital Marketing Manager
If you want to know about the requirements for this role, read on for all the relevant information.
£40,000 - Hybrid, Greater Leeds
We are excited to be working alongside a manufacturing business to recruit a Digital Marketing Manager to add to their incredibly experienced Marketing Division.
This role presents an exciting opportunity for a dynamic and results-driven individual to lead the digital marketing efforts of our organisation and drive strategic growth across multiple channels.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies, encompassing social media advertising, email marketing, display ads, SEO, SEM, and PPC.
- Collaborate with the Marketing Manager to plan and implement effective marketing campaigns across diverse channels to enhance brand visibility, acquire new clients, and foster customer retention.
- Oversee all company social media channels, ensuring consistent and engaging content delivery.
- Manage the ecommerce channel, along with support from wholesale and retail sales teams, and oversee company websites.
- Evaluate and implement marketing technology and tools to optimise productivity and efficiency, while ensuring robust tracking and measurement of all marketing activities.
- Drive the digital transformation of customer touchpoints across all divisions, enhancing the overall customer experience.
- Cultivate and manage relationships with marketing and PR agencies to ensure cohesive execution and favourable commercial outcomes.
- Monitor and report on the marketing budget, ensuring effective allocation of resources.
- Uphold brand consistency and clarity in all internal and external communications.
- Provide training and guidance on brand guidelines to commercial teams, fostering a unified brand identity.
- Collaborate with sales teams to enhance marketing effectiveness and drive results.
- Stay abreast of market trends and competitor activities, generating strategic insights for brand enhancement.
- Ensure compliance with customer data protection requirements and statutory obligations related to sales and marketing.
- Support retail stores and ecommerce by driving awareness and footfall through online and offline channels.
- Work closely with key stakeholders to review and refine marketing strategies, aligning them with broader business objectives.
- Maintain up-to-date knowledge of marketing best practices and industry trends.
- Identify opportunities for company participation in industry events to enhance brand visibility and positioning.
Qualifications:
- Bachelor's or Master's degree in marketing or a related field, or equivalent experience.
- Profound understanding of digital marketing best practices, trends, and tools.
- Demonstrated experience in PPC, SEO, SEM strategy, and website management.
- Familiarity with website analytics tools such as Google Analytics.
- Self-motivated with the ability to work autonomously and collaboratively within multidisciplinary teams.
- Excellent verbal and written communication skills for articulating marketing goals, strategies, and results.
- Proven track record of delivering results in digital marketing.
- Strong leadership and people management skills.
- Experience in budget management.
- Strategic thinking capabilities to align digital marketing initiatives with business objectives.
- Analytical skills for interpreting data, identifying trends, and tracking KPIs.
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