Campaign Executive

2 weeks ago

Coventry, United Kingdom Keswick Flooring Ltd Full time

Salary is £22,000.00 - £28,000.00 per annum (Depending on experience)

37.5 Weekly Working Hours, Monday to Friday between the hours of 8am to 6pm.

**What we are looking for**:
As a Campaign executive, you will be responsible for working as part of a small team of marketing professionals.

Your main responsibility will be to develop and implement marketing plans and campaigns that align with our commercial objectives.

**What you will be doing**:
To manage these accountabilities for our current and any future brands across the Keswick business.
- Develop, manage, and implement strategic marketing campaigns across our three brands minimising the risk of cannibalisation in both market share, engagement and revenues
- Work with your Campaign planner to execute the marketing requirements of the wider business in line with pre-defined goals and targets
- Collaborate effectively with the wider business teams to identify opportunities for campaign enhancement, ensuring that our marketing aligns with commercial targets and financial considerations.
- Translate the marketing plans, developed in collaboration with the Campaign Planner into effective marketing tactics that will be then rolled out across a wide variety of digital and offline media.
- Monitor and collated campaign performance metrics, working with the campaign planner to make any necessary adjustments to ensure targets are met.
- Collaborate with the broader marketing and sales teams to optimise campaign effectiveness.
- Brief in relevant creative and messaging that aligns with the wider marketing plans, utilizing both internal and external resources.
- Ensure that all creative materials and campaign deliverables adhere to brand guidelines and the initial signed-off campaign brief
- Track and present back effectiveness of creative content, recommending any necessary adjustments for maximum impact and reach.
- Stay up-to-date with industry trends to keep our brands competitive.

**Qualifications & Experience**:

- Excellent planning skills: Proficiency in executing comprehensive marketing plans that align with commercial objectives and optimize brand performance across various media channels.
- Profound knowledge of multiple media platforms: Understanding of how to leverage different media platforms to maximize campaign effectiveness and brand reach.
- Capable analytical skills: Ability to monitor, analyse, and report on campaign performance
- Robust communication skills: Ability to foster effective cross-departmental communication and collaboration to engage the wider business on your marketing campaign approach and results
- Creative mindset: Proficiency in briefing and managing the creation of engaging and impactful marketing materials that resonate with target audiences and effectively communicate unique selling propositions.
- Empathy and understanding of brand positioning and consumer needs.
- Experience in a similar or larger size brand is preferable.
- An energetic and charismatic personality, ideally having some experience in working within a marketing team
- Numerate, with an understanding of core marketing KPI’s and ability to present their recommendations
- Excited by the idea of working within a multi-channel business, with previous experience of being part of a growing online or multi-channel business.

**Personal Attributes**:

- The ability to work both strategically and operationally and an analytical problem solver. Prepared to ‘roll their sleeves up’ when necessary.
- excellent communication and interpersonal skills, with the ability to generate engagement from areas of the business who are less experienced in marketing disciplines
- Innovative and entrepreneurial in their approach to growth opportunities.
- A team player, dynamic and enthusiastic, with a ‘can do’ attitude and a passion to be the best.
- High integrity, able to instil trust and confidence at all levels, with a desire to create success that they can be “proud” of.
- A healthy sense of humour and someone who believes the working environment should be an enjoyable and challenging place to be, and who values and respects the contribution of everyone within the business at whatever level.

**What we can offer you**:

- Free parking on site.
- Aviva work place pension scheme.
- Free refreshments.
- Colleague and family discount on all Keswick Flooring products as well as discount from Carpet right, The Floor Room & Trade Choice.
- Hybrid & Flexible Working

**Who we are**:
Flooringmegastore.co.uk offers a wide range of flooring for consumers and is being repositioned to offer market leading prices made possible by the buying power of the Nestware Group. It has an established e-commerce website offers flooring from leading brands in both hard and soft flooring.

FlooringSupplies.co.uk is one of the UK’s leading online direct to consumer hard flooring brands. Founded in 1986, the brand has grown significantly and has a loyal customer base of design-conscious

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