Digital Marketing Officer

3 weeks ago


Clitheroe, United Kingdom Stonyhurst College Full time

**Stonyhurst**

**Stonyhurst College is the UK’s leading Catholic co-educational boarding and day school for pupils aged 3-18. Boarding is from the age of 7.**

At the College, there are approximately 520 pupils aged 13-18, two thirds of whom are boarders. At Stonyhurst St Mary’s Hall, the adjacent dedicated preparatory school, there are around 300 pupils aged 3-13. Stonyhurst is set in stunning countryside, near the Ribble and Hodder rivers and the beautiful Trough of Bowland. Stonyhurst is a family where heritage and innovation are fused to inspire young people to be agents of change in the world.

**The Role**

We are looking for an experienced and strategic marketing professional to join our exceptional Marketing Team as a Digital Marketing Officer. The Digital Marketing Officer will assist the Director of Admissions and Marketing with the planning and delivery of the annual marketing plan and will be responsible for managing the day-to-day activities to support the key strategic aims.

**Key Tasks**
- Deliver PPC campaigns
- Regularly optimise all website content considering SEO
- Track digital performance using a number of platforms against an agreed set of KPIs
- Website maintenance, across all school websites, including instigating a process to ensure that content is current and regularly refreshed and liaising cross-departmentally to facilitate it
- Responsible for everything from keyword research and generating content ideas to creating optimised copy
- Identify opportunities for Stonyhurst messages to be communicated to appropriate audiences on an ongoing basis
- Utilise Google Analytics to manage search and display campaign performance
- Contribute to social media planning, scheduling and idea generation including through the platform Stonyhurst Link
- Have basic skills in the Adobe Creative Suite (Illustrator, InDesign, Premier Pro, Photoshop) and Canva
- Support in the management of iSAMS/ internal portals
- Support in digital projects when required
- Brand guardianship to ensure consistency of house style and understand branding principles
- Brief digital marketing collateral to the in-house Graphic Designer and manage the design process
- Remain current with emerging web technologies, media trends and developments, advise the team and wider school community as necessary
- Research competitor activity and best practice from both within and outside the sector
- Support in budget management
- Work flexibly as is necessary within a small department
- Comply with and promote the School’s Health and Safety Policies and Procedures and maintain a safe environment for pupils, staff and visitors ensuring that reasonable care is always taken for the health, safety and welfare of yourself and others.
- To be familiar with relevant policies and procedures and to take responsibility for promoting and safeguarding the welfare of the children and young people in School.
- Carry out any other reasonable duties as may be required from time to time within the context of the post.

You will use your proven experience of delivering effective PPC campaigns in order to manage multiple campaigns to support each stage of the conversion funnel, using Google Ads (Search & Display). The Digital Marketing Officer will be proficient in using video editing software and a practical working knowledge of design software, including but not limited to Adobe Photoshop and Illustrator.

**Qualifications, Skills and Experience**
- Proven experience of driving traffic through SEO (Essential)
- Proven experience of delivering effective PPC campaigns (Essential)
- Proven experience of delivering effective Facebook Ads campaigns (Essential)
- Budget management experience i.e Google Ad Spend (Essential)
- Experience using content management systems (Essential)
- Experience of project and/or campaign management (Essential)
- Competent in using multiple social media platforms in a professional context, and of using social media scheduling software (Essential)
- Website content creation and management (Essential)
- Knowledge of web accessibility and usability standards (Essential)
- Experience using video editing software (Desired)
- Experience in photography and videography (Desired)

**Personal Skills and Attributes**
- Strong, proven Marketing skills
- A high level of written and verbal communication
- Self motivated with the ability to manage own priorities, work on concurrent projects and deliver high quality results to meet pre-agreed deadlines
- Excellent interpersonal skills and proven ability to establish and maintain good working relationships with a diverse range of people
- The ability to work and deliver under pressure, problem solving with confidence and excellent decision-making skills
- The ability to engage and motivate others
- Willingness to work flexibly when required

**General Information**
- This is a full time, full year post. The regular working week will be based upon 37.5 hours
- The College is committed


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