Social Media Executive

6 months ago

London, United Kingdom The Natural History Museum Full time

**About the role**

Do you want to help the UK’s favourite museum create advocates for the planet through social media?

We’re creating a new team that will help engage and delight our 4+ million-strong social media community, encouraging a deeper relationship both with the natural world and with us as an organisation, our mission and products.

We’re looking for two new Social Media Executives who will bring our story and personality to life for social media audiences across a range of channels including TikTok, Instagram, Facebook, LinkedIn and Twitter - and whatever comes next

As our new Social Media Executive, you’ll spend your days create exciting digital content, including shortform video, graphic assets and witty social media copy. You’ll respond to briefs from across the organisation as well as coming up with your own unique ideas to engage our audiences.

You’ll help moderate social media channels, engage in social listening and help colleagues across the organisation understand and improve the impact of our social media posts. You’ll help make sure our social media calendar is full of varied, interesting content that gives us the best chance of meeting our ambitious targets for social media engagements and views. You’ll be a champion for accessibility, two-way engagement and creative risk-taking.

Reporting to the Social Media Manager, these Social Media Executive roles will sit within the wider Digital Content team under the Communications, Digital, Marketing and Publishing (CDMP) department. We’re a friendly, creative team that supports flexible working. You will need to be able to regularly work on-site, to create content and take part in in-person collaboration, but you’ll also have the opportunity for regular working from home if you want. We want to be as inclusive and equitable as we can in our hiring so we’re up for discussing specific adjustments and access needs to help make this role work for you.

Whether it’s creating content to inspire visits to our latest exhibition, sharing stories about our impactful scientific research, jumping on the latest trends in pop culture or helping mitigate and manage risks to our reputation - every day is different at the Natural History Museum and there’s a huge variety of things to do. So, if you’re looking for a varied, creative digital role with the chance to make a real impact for both people and planet, we’d love to hear from you

**About you**

Essential:

- Proven experience helping run social media channels for a brand or organisation, with the demonstrable ability to engage and build a community
- Ability to use social media management tools to schedule, manage and analyse the performance of social media content (e.g. Brandwatch)
- Significant experience of content creation for a range of social media channels, including TikTok and Instagram, with a keen eye for engaging assets on visual-first social media platforms. This includes the ability to create shortform video and graphics
- Excellent skills as a social media writer and storyteller - you know what makes people tick and can write in a concise and approachable way with the ability to make the audience laugh, make them care and make them act
- Editorial judgement - the ability to spot a story and an instinct for telling it in the most compelling and user-friendly way.
- A curious, analytical mindset, with an interest in assessing and understanding the performance and impact of social media posts.
- Organised, with the proven ability to complete work to brief, with multiple deliverables, to a tight timeline
- Creativity, keen to share ideas and act on own initiative. Willing to take creative risks and act with pace to jump on social media trends and reactive opportunities.
- Audience-focused, curious about getting to know social media audiences better and what makes them tick, and how to adapt content and messages for different audiences.
- Ability to moderate social media channels, including an awareness of tone of voice, safeguarding and desire to provide excellent customer service.
- Genuine enthusiasm for social media and keeping up with the latest developments and opportunities to make the maximum impact for digital communities.
- Understanding and appreciation for the importance of accessibility, inclusion and social media best practice and willing to actively champion these in your role
- Collaborative, able to work well within a team, collaborate with others and maintain excellent relationships with stakeholders.

Desirable:

- Experience working in the non-profit, heritage, arts, culture, science or media sectors could be helpful
- Experience helping run social media campaigns, contests, live events, etc.
- Experience of working with creators and influencers to boost the reach and effectiveness of social media campaigns.
- Experience of fundraising and e-commerce on social media
- Demonstrable skill as a photographer / video editor for social media

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