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PPC Executive

4 months ago

Preston, United Kingdom Forward Role Full time

**PPC Executive**

**Salary £28-32k**

**Preston - hybrid 2 days in office 3 days from home**

The postholder will be an experienced and commercially minded digital marketer. The PPC Executive will have responsibility for each of the three company brands and the day to day management of the paid search and paid social accounts, initially with thesupport of an external agency with a view to bring these accounts in-house as time progresses.

**Core responsibilities include**:

- Plan, optimize, implement and manage paid search campaigns
- Implement and optimize paid social media advertising across multiple social platforms
- Ensure the campaigns and ads are updated with the relevant promotions
- Work with the marketing team to ensure landing pages are effectively optimised to aid maximum ROI and conversion
- Perform keyword research and manage all bid management
- Work with the Head of Digital Acquisition to ensure all paid search and social activity falls in line with the larger digital marketing strategy and priorities
- Keep up to date with the latest industry trends
- Maintain Social and PPC KPIs, analyse activity and performance of all paid search and social activity and report findings and resulting actions to the Head of Digital Acquisition on a weekly basis
- Manage the balance of budget and leads working to a monthly set cost per lead target
- Oversee the affiliate marketing channel, completing required tasks to keep the affiliate programme running effectively
- Any other reasonable requested task within skill set

**Your skills & experience**:

- 12 months+ of experience in a similar Paid Media / PPC role
- Strong working knowledge of Google AdWords, Bing Ads and Facebook Business Manager
- Strong attention to detail
- Passion for digital marketing

**What you will get in return for your skills & experience**:

- Competitive salary + bonuses
- Amazing incentives to win holiday trips to a variety of destinations
- Holiday discounts for you and your friends and family
- Attendance bonus paid at Christmas
- Career progression and ongoing training and development
- Company contributed pension
- 25 days plus 8 bank holidays annual leave
- Paid leave for a Charity Day
- Concession towards a holiday, £100 for each full year of employment (up to £1000)

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.