Digital Marketing Lead

6 months ago

Preston, United Kingdom Plumbs Ltd Full time

**Overview**:
Plumbs Ltd Is a 60-year-old, family run business selling and manufacturing a comprehensive range of bespoke soft furnishing solutions. We offer a unique range of services including sofa covers/reupholstery/made to measure curtains and we cover the whole of the UK.

**Role Summary**:
An opportunity has arisen to join our company as Digital Marketing Lead, as we embark on an exciting digital transformation journey. We are a leading player in our field with ambitious growth plans, and you will be an instrumental member of a talented and dedicated management team.

**Responsibilities**:
**Strategic Planning and Execution**:

- Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and leads/sales via the company’s portfolio of websites, ensuring alignment with our strategic goals and wider marketing strategy.
- Manage and optimise digital marketing campaigns across PPC, SEO, affiliate marketing, and other digital channels e.g. programmatic display retargeting.

**Performance Analysis, Budgetary Control, and Reporting**:

- Develop and implement a comprehensive set of KPIs to track digital marketing effectiveness and ROI.
- Measure and report on digital campaign performance, providing actionable insights and recommendations to optimise spend and improve results.
- Produce a digital marketing performance dashboard, circulated weekly to key stakeholders.
- Use a range of analytical tools to evaluate end-to-end customer behaviour and engagement across multiple channels.
- Oversee and manage budgets for all digital marketing activities, ensuring efficient use of resources.
- Continuously monitor spend against budget and reforecast as appropriate.
- Oversee the administrative side of budget management, including raising invoices and purchase orders (POs) to ensure smooth financial operations.

**SEO and Content Management**:

- Manage relationships with external digital marketing agencies, collaborating closely to implement SEO best practice and drive organic traffic.
- Oversee the creation, curation, and management of all published content to enhance brand visibility and engagement.
- Develop and execute local SEO/Google Business Profile strategies to support our team of c.80 Home Consultants across the UK, ensuring our proposition and service in each region appears prominently in local search results.

**PPC and Paid Media**:

- Collaborate with external digital marketing agencies to plan and execute both national and regional PPC campaigns with a focus on maximising ROI.
- Manage ad accounts, budgets, and bids, conducting regular keyword research and performance analysis.

**Affiliate and Partnership Management**:

- Expand and manage affiliate marketing programs, building productive relationships with partners to drive quality traffic and conversion.

**Website and CRO**:

- Continuously optimise the structure and navigation of our websites, performance, and visibility to improve user experience and enhance conversion rates.
- Develop and implement robust CRO testing plans, including A/B tests and similar methodologies, to identify opportunities for. improvement and drive continuous optimisation of conversion rates
- Collaborate with external digital marketing agencies to agree on and prioritise both front-end and back-end development projects, manage these from initiation through to timely and successful completion.

**Data Transfer and Management**:

- Take responsibility for the accurate collation and completion of relevant consumer data through our website forms, ensuring all information is captured effectively and efficiently.
- Collaborate with marketing and contact centre colleagues to optimise the data captured on our websites, ensuring maximum effectiveness of subsequent touchpoints in the user journey, with a focus on content personalisation and improving retargeting and follow-up activities.
- Take responsibility for managing and ensuring the accuracy, completeness, and timely transfer of all data between our websites, central Oracle database, and third-party digital partners, including APIs and other data integrations.

**Compliance and Best Practices**:

- Ensure all digital marketing activities comply with GDPR, PECR, and other relevant regulations.
- Manage our cookies policy and compliance, adhering to ICO advice and the latest Google requirements/best practice.
- Consistently stay ahead of the curve by proactively researching and integrating the latest digital marketing trends, tools, and best practices, and immersing yourself in the digital world.

**Agency and Supplier Management**:

- Develop and maintain strong relationships with digital marketing agencies to ensure alignment with our strategic goals.
- Regularly review and provide constructive feedback on agency-led activities and performance.
- Coordinate project timelines and deliverables with agencies to ensure timely and successful execution of marketing initiatives.
- Take responsibi

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