Group Digital Marketing Lead

1 day ago


Preston, United Kingdom Forward Role Full time
Lead Paid Search Initiatives:
Forward Role supports a leading Engineering client in recruiting a seasoned PPC expert to spearhead their digital marketing efforts.

About the Opportunity:
This Group PPC Specialist position involves driving online visibility, targeted traffic, and conversions through data-driven paid search initiatives. The successful candidate will take ownership of PPC campaigns, leveraging expertise in Google Ads, Bing Ads, and social media platforms to deliver strong ROI and cost-efficiency across multiple divisions.

Your Key Responsibilities:
As the Group PPC Specialist, you will:
* Develop and implement bespoke PPC strategies tailored to each company's unique needs, aligned with overarching business objectives
* Manage campaigns on various platforms, including Google Ads, Bing Ads, and social media networks, such as Facebook and LinkedIn
* Conduct thorough keyword research to identify growth opportunities and refine targeting
* Create compelling ad copy and collaborate with content/design teams for seamless user experiences
* Monitor performance metrics, delivering actionable insights to stakeholders

Requirements:
The ideal candidate will possess:
* 3+ years of experience in managing PPC campaigns, preferably in multi-site or agency environments
* Expertise in Google Ads, Bing Ads, and social media platforms
* Strong analytical mindset with data interpretation expertise
* Excellent communication skills for technical and non-technical audiences

Estimated Salary: £35,000 - £45,000 per annum + bonus, based on industry standards for this role in Preston.

Company Overview: Our client operates within the Engineering sector, seeking a Group PPC Specialist to lead their digital marketing initiatives.
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