Global Head of Planning, Global Clients

6 months ago

London, United Kingdom Havas Group Full time

Hybrid

Agency:
Havas Media Group

Job Description Summary:
Havas is one of the world’s largest global communications groups, operating in over 100 countries. The Group is made up of three major divisions: Havas Creative Group, Havas Media Group and Havas Health & You.

We have a multi-disciplinary offering, united under one leadership, all in one building: advertising, media, data, technology, digital, social, mobile, CRM, UX, sports and entertainment, public relations, corporate communications, healthcare, design, research, employer branding and recruitment. Havas is the only truly integrated marketing and communications company in the UK.

Our mission is to unite brands and people through meaningful connections, driving business success. We are the fastest growing of the global networks and have a challenger brand mentality. We share one common purpose: to bring media and creative closer together for the benefit of our clients.

Havas Media Global is a dedicated team supporting global clients across strategy, insight, media, creative and digital. The culture of our group is best described as dynamic, entrepreneurial, and collaborative.

We are solely immersed in global assignments and have the experience and understanding to fulfil the needs and challenges of global clients. We believe in modelling team structures after those of our clients and are set up to meet the unique requirements of each, from centralised one-hub market management to more coordinated or decentralised needs, adding value by leveraging central and local media expertise and the totality of our clients’ media investments.

Job Summary

Our role at Havas is to create the best Media Experiences capitalising upon the most Meaningful Media to build more Meaningful brands. In a world where traditional media and advertising models are challenged through ad blocking, subscription models, brand safety and fraud, finding the most Meaningful Media for consumers is increasingly important. That is our focus at Havas, and it led us to create our Media Experience System, or Mx System.

The Mx System is the operating model of the agency, guiding our structure, the roles we have created, our process and our toolkit. The Mx Process consists of four stages: Mx Intelligence, Mx Design, Mx Activation and Mx Analytics. This role supports our global client teams on Media Experience Design.

Mx Design is where strategy is turned into activation is the point where we create and launch the Media Experience for clients. It is essential to have strong expertise and experience in broad cross media planning expertise and how to effectively translate this to activation specialists across all channels and across multiple markets.

The Head of Planning, Global Clients is accountable for the planning expertise across global clients and global new business. Our planning capabilities across our global base are tightly aligned to clients and distributed across our main international team hubs in the UK, France, Spain and Germany.

This new role will provide more cohesion to this community ensuring that we freely share and harness best practice. They will help accelerate our capability, setting & maintaining benchmarks such that we consistently showcase market leading capabilities in our client work. And, working in partnership with our Head of Mx Activation, they will play an active role in ensuring we market this capability through share POVs, thought leadership and award submissions.

The Head of Planning, Global Clients will play a prominent role in our global new business efforts both as a focal point for clients but equally in their leadership of local markets to ensure excellence against a central vision and framework.

Job Description:
Mission & Responsibilities
- The Head of Planning, Global Clients will provide best practice leadership across Media Experience for our multi market clients:
- Ensure best in class media planning embracing data and creativity is deployed across our global clients and new business pitches.-
- Champion Havas unique approach to ‘media planning +’ in the form of Mx -emphasizing media experience versus media plans.-
- Be a key influencer on the media experience toolkit, ensuring it is relevant to your global clients and local markets.-
- Be accountable for a greater integration and operational efficiency between cross media and in channel media practitioners, globally and locally through clients.Experience & competencies
- Senior media expert with 15+ years of experience in strategy and planning roles with a strong digital and data experience. Extremely comfortable in the granular detail of media maths and process, but able to communicate this strategically and with strong story telling skills.- Proven capabilities as a Planning lead across global clients, delivering award winning work.Strong new business track record; confident at leading planning frameworks, inspiring excellent work from local markets and gaining buy-in from c

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