Market Insight Officer
3 weeks ago
DMU is an ambitious, truly globally minded institution with a relentless focus on delivering high-quality teaching and research. A culturally rich university with a strong commitment to the public good, it strives to maintain a stimulating, innovative andinclusive environment where staff and students are able to thrive.
This is a really exciting time to join us. The Marketing and Communications team at DMU is growing, and an exciting opportunity has arisen in De Montfort University's Market Insight Team as a Market Insight Officer.
The Directorate offers full-service marketing and communications support to the university, comprising brand and creative development; design and print services; corporate and student recruitment marketing campaigns; CRM and conversion campaigns; facultymarketing and recruitment; reputation management; media relations; internal and external communications engagement; events; schools and colleges engagement; Widening Participation; enquiry management and follow up; web and digital development and market insight.
We are seeking to appoint an experienced Market Insight professional to support the rapidly expanding provision of market intelligence, which is at the very heart of what we do. Armed with strong analytical skills and the ability to assess complex strategicissues, you will be conducting both primary and secondary quantitative and qualitative research and statistical analysis, as well as capturing data in the field through focus groups and other related platforms.
With excellent communication skills and a natural flair for writing, you will have a pro-active approach towards project management, leading on multiple projects that traverse both domestic and international markets.
As a confident presenter, you will frequently communicate the research across senior levels. Working to tight deadlines, and comfortable with analysing and presenting data using SPSS and EXCEL, you will deliver reports that will assist in steering the organisationat a strategic level.
**To apply**
- A CV setting out your career history including key responsibilities and achievements, and details of two referees
- A supporting statement outlining your skills, qualities, experience and suitability for the role. **Please note**: Your supporting statement will be used upon shortlisting stage to determine whether you have the necessary skills and experience to successfully carry out the duties of the role. Within your supporting statement, please clearlydemonstrate how you meet each of the essential and desirable criterions found in the Recruitment Pack 'Person Specification’ section for this role.
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