Marketing Officer

2 weeks ago

Leicester, United Kingdom Fairfield School of Business Full time

**Fairfield School of Business (FSB)**, an OFS registered private higher education provider founded in 2006 with campuses in London, Birmingham, Leicester and Luton. We provide industry-relevant qualifications in business and healthcare management, in partnership with leading UK universities.

Our focus is to offer an open and inclusive learning and teaching environment for both students and staff. We are also committed to providing access to higher education to those who may not have formal qualifications, financial means or can commit to the schedule of a mainstream university.

We are currently seeking to appoint a Marketing Officer on a Full-time, permanent basis.

**Job Purpose**:
The Marketing Officer will play a crucial role in bridging the gap between the local campus's unique requirements and the central marketing team's strategies and initiatives. This position encompasses a wide range of responsibilities, including managing local student ambassadors, promoting the local "Refer a Friend" scheme, organizing on-campus and off-campus events, reviewing campus signage, curating content for social media channels and PR activities, conducting local market research, identifying and evaluating promotional opportunities within nearby communities and contributing local insights to the central marketing department to support wider strategy development.

**Responsibilities**:

- Serve as the primary point of contact between the local campus and the central marketing team.
- Collaborate with campus staff to understand their specific marketing needs and goals.
- Recruit, train, and manage a team of student ambassadors to promote LSST and engage with the student community.
- Coordinate student ambassador activities and initiatives.
- Promote and oversee the local "Refer a Friend" program to encourage current students to refer new students.
- Track referrals and ensure rewards are distributed accurately.
- Plan, organize, and execute local on-campus and off-campus events to attract prospective students, engage current students, and foster community connections.
- Collaborate with campus and central marketing teams to ensure successful event outcomes.
- Regularly review and maintain campus signage to ensure branding consistency and information accuracy.
- Generate, curate, and schedule content for the local campus's social media channels.
- Collaborate with the central marketing team to align social media and PR efforts with overall strategies.
- Conduct market research to identify local trends, preferences, and competitors.
- Provide insights and recommendations based on research findings to inform marketing strategies.
- Identify and evaluate promotional opportunities within nearby communities, including partnerships, sponsorships, and local advertising.
- Collaborate with central marketing to execute and measure the success of local promotional campaigns.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Previous marketing experience, preferably in an educational or related setting.
- Strong communication and interpersonal skills.
- Creative thinker with the ability to develop engaging marketing initiatives.
- Organized and detail-oriented with excellent project management skills.
- Proficiency in social media management and content creation.
- Knowledge of local marketing trends and opportunities.

**Job Types**: Full-time, Permanent

**Salary**: £30,000.00-£35,000.00 per year

Schedule:

- Monday to Friday
- Weekend availability

Work Location: In person

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