Audience Engagement Coordinator

3 weeks ago

London, United Kingdom Informa Connect Full time

Company Description

Informa PLC is a leading international events, intelligence and research group. Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on the London Stock Exchange and a member of FTSE 100, with over 10,000 colleagues working in more than 30 countries.

We are looking for a **Audience Engagement Coordinator** to join our Life Sciences Division of Informa Connect.

**Job Description**:
An exciting opportunity has arisen for an Audience Engagement Coordinator to join the Life Science division at Informa. The role will report directly to the Campaign Marketing Director. The environment is demanding but rewarding and you will have the opportunity to work on multiple projects at once.

The relationships and networks developed by the Audience Engagement Coordinator will drive the success of our events - improving the quality of our audiences and increasing the inventory for our sponsorship sales. The position is best suited to a self-motivated and confident individual who is happy to work individually and as part of a team.

**Key responsibilities**:

- Liaise with conference producers, marketers, sales team members, speakers and sponsors to identifying key industry community members and VIPs to invite to Informa Life Science events.
- Meet and greet the VIPs onsite at the events, ensure they are looked after and participate in the proposed networking/social programme.
- Ensure that VIPs have a superior customer experience throughout the campaign.
- Work closely with the event sponsors to maximise the participation of their clients in the event.
- Build strong relationships with these key VIPs to create brand commitment and loyalty.
- Organise VIP Dinners, Breakfast Briefings and Closed-Door Meetings and securing attendance at these functions and formats.
- Deliver the 1-to-1 Meeting Service, (physical and digital) in conjunction with the sales team.
- Work closely with the team to validate the eligibility of incoming requests for VIP.
- Increase the overall Life Science community using research methods and relationship building.
- Identify new key target groups and utilise these contacts to broaden the opportunities for the sales team
- Develop and leverage relationships with key influencers, trade associations and other organisations to grow the VIP outreach, for example, via partnerships.
- Register community members/contacts/clients on internal databases and maintain good records.
- Develop a deep understanding of our various digital platforms.

**Qualifications**:
**Key Skills**
- Excellent interpersonal and relationship management skills
- Ability to network with senior industry figures
- Customer-centric outlook
- Proven research skills using several information sources
- Time management with an ability to multi-task and attention to detail
- Enthusiasm and a collaborative mind set
- Desire to think creatively, innovate and shape a product around customer needs

**Requirements**:

- Knowledge and interest in the Life Science Industry
- 1 year working experience

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