Audience Editor

2 weeks ago

London, United Kingdom HuffPost Full time
Job Description

Audience Editor


HuffPost UK is looking for an experienced and energetic Audience Editor to join our team in London. As an expert in how to engage digital audiences, including social media and SEO, you will be responsible for growing our audiences against site goals.


You will help shape our commissioning process to help ensure our articles and videos resonate with our current audience, as well as expanding our reach and engagement. You will also guide our distribution strategies across multiple platforms and oversee the HuffPost UK front page.


The ideal candidate will have a background that spans lifestyle, politics and entertainment, and be comfortable using data and analytics to inform all decision-making, including commissioning and on-page headlines. You will have excellent editorial judgement and experience directly working with journalists and producers.


As an expert in SEO, you’ll understand how to spot trending topics and deliver up-to-the-second headline advice to editors. As a social media native, you will oversee output on HuffPost UK’s social channels and manage relationships with our distribution partners.


This is an exciting opportunity for someone with a collaborative and positive attitude who is fascinated by the things people are sharing and talking about.


As part of BuzzFeed Inc., HuffPost UK recently became part of a strategic partnership with The Independent, which now operates BuzzFeed’s brands in the UK both editorially and commercially.


You will


  • Help develop social and SEO strategy with the EIC, working with a wider team of audience editors and analysts across all Independent brands.
  • Use analytics tools and data to improve understanding of what does well on each platform, including video, then use this knowledge to communicate best practice across the newsroom
  • Know how to write headlines, vertical video titles and social sells that will get people talking
  • Nurture HuffPost UK’s relationship with third-party platforms (Apple News, Upday, Flipboard, etc) including day-to-day communication to make third parties aware of our priority stories
  • Work directly with editors and reporters to inform commissioning across all areas of HuffPost UK
  • Communicate and brainstorm with content creators to achieve goals and meet deadlines
  • Edit the front page of HuffPost UK, curating our journalism for maximum impact and audience, including our weekend content, special projects and for big events
  • Leverage third party tools for tracking and reporting on content performance
  • Help maintain the kind and collaborative HuffPost culture
  • Be comfortable in a fast-paced, creatively demanding work environment that requires meticulous attention to detail
  • Be a self-motivated person who isn’t afraid to carve out new responsibilities for themselves
  • Is aware and mindful of industry trends and changes that could impact direct traffic and referrers.


You have


  • A proven understanding of search and social (particularly Instagram and TikTok) and experience have running social media accounts for a major publisher or brand
  • A keen sense for how to make stories and videos compelling using images, headlines, and other publishing elements
  • Rock-solid news judgement; know when a story matters, when it doesn’t — and why
  • Terrific communication skills and able to collaborate with a range of teams across the business
  • A willingness to experiment and reiterate on past successes, and be interested in analysing the results of our work to help inspire the newsroom
  • An interest in the latest internet trends and social platforms and have the ability to adapt own work accordingly

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