Marketing Manager

4 weeks ago


London, United Kingdom Informa Full time

In this role you will:

  • Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands.
  • Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives.
  • Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups.
  • Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes.
  • Work as part of a cross-functional team to deliver successful in-person and virtual events
  • Foster a test-and-learn mindset, constantly analysing and optimising campaigns.

Qualifications

What you'll need...

  • A self-starter mindset with the confidence to take the initiative
  • Strong collaboration and communication skills
  • Creative flair to produce campaigns which go beyond the ordinary
  • An eye for detail
  • Marketing experience across search, display, social and email channels
  • Excellent campaign management experience
  • Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
  • A customer-first mindset - and an interest in the tech sector

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