Social Media and Marketing Executive

6 months ago

London, United Kingdom Global Radio Services Full time

Social Media and Marketing Executive - Global's Make Some Noise

**Global Charities**

Social Media and Marketing Executive for Global's charity, Global’s Make Some Noise. This role will focus on managing social media channels and creating engaging digital content to support fundraising goals.

**Reporting of the **R**ole**

This role reports to the Senior Marketing Executive and will support in delivering powerful and engaging content across our digital channels to encourage followers to understand and support Global’s Make Some Noise in order to help reach its fundraising goals.

Global’s Make Some Noise is part of Global Goodness, harnessing the power and reach of our brands to support small charities across the UK, raising vital funds and awareness to help the people who need it most in our communities.

**Overview of job**

This is a hugely exciting hands-on role which combines a marketeer’s audience-focused thinking and digital skills, along with an understanding of using data to engage new audiences and encourage supporters to donate. The postholder will be responsible for supporting the delivery of various fundraising campaigns and activities, as well as the day-to-day running of our social media channels.

The postholder will also be required to cover the Senior Marketing Executive and the Senior Marketing Manager as needed. The shape of the role will evolve across the year according to our external and internal campaign priorities.

**3 best things about the job**
- You’ll get to use your marketing and data analysis skills to make a real and positive difference, working with amazing causes and great people from charities across the UK.
- You’ll work alongside some of the biggest radio stations, high profile talent and with a range of teams across Global’s portfolio.
- You’ll have the opportunity to develop a variety of skills through creativity and innovative thinking.

**Measures of success -**

**In the first few months, you would have**:

- Developed your knowledge of our supported charities and found compelling and innovative ways to share their stories online.
- Built great relationships with the Global’s Make Some Noise team and other stakeholders.
- Become adept as using the digital platforms and tools for creating social and web content.
- Created a monthly reporting process to review insights from our social media accounts, website and fundraising platforms to inform marketing content and support the wider fundraising team.
- Designed brilliant assets and crafted copy which helps bring our campaigns to life.
- Supported the wider team on fundraising initiatives that you can feel proud of.
- Brought new ideas about trending content and digital activity to your work and to the wider team.

**Responsibilities of the role**
- Lead key marketing areas and provide support across the organisation to deliver effective communication and fundraising activities.
- Manage and schedule social media activity.
- Use social and digital platforms to drive fundraising through our digital community.
- Lead on creating insights reports that can drive fundraising, using data from the website, social media insights, our fundraising platforms and the Global insights team.
- Support the delivery of the marketing strategy and implement communications plans for fundraising and awareness-raising activities.
- Maintain a monthly content plan and create engaging storytelling content for our platforms.
- Find new and exciting ways of telling our story, promoting activities, and engaging with our audiences across digital platforms, keeping an eye out for trends and competitor activity.
- Write compelling communications and proof copy, ranging from community fundraising to corporate partner activities.
- Create high quality assets to support activity using Photoshop, Canva and in-app video editing tools.
- Use Canva, Photoshop and in-app (video) editing tools to design and create assets including social media posts, short-form videos, ROS ads, screens, internal resources, fundraising materials, print programme ads, team presentations and digital banners.
- Collecting photo and video content (on iPhone) for use on social channels at charity visits, challenge events, fundraising activities, Make Some Noise Day and Make Some Noise Night etc.
- Act as a brand guardian, ensuring all internal and external stakeholders have the resources and support they need to meet brand guidelines.
- Ensure all output is compliant and in-line with the latest rules and industry guidelines.
- Support on managing our website through content generation, copywriting, uploads and data analytics
- Maintain Google Ad Grants, SEO and SMO tactics and analyse data to optimise future marketing, content and design.
- Working with the Social, Digital and CRM teams across Global to collaborate on content creating an ‘always on’ presence for Make Some Noise across the brands’ digital channels.
- Supporting the wider team in creation

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