Performance Marketing Executive

5 months ago

London, United Kingdom Dr. Barbara Sturm Full time

**JOB TITLE**:Performance Marketing Executive - Paid Media
**DETAILS**: Full Time, Permanent
**LOCATION**: London

Dr. Barbara Sturm, one of the most sought-after aesthetic doctors in the world, drew on two decades of anti-inflammatory research and practice to create her high performance, ingredient science-focused skincare regimens. Her unique products have achieved cult status with skincare devotees worldwide, and her philosophy of healing the skin has challenged both aggressive approaches and the conventional wisdom.

Dr. Sturm has built more than a brand—she has built a lifestyle based on bettering oneself through education and self-care, focusing on your own beliefs and ambition and taking every challenge as an opportunity. Our community and customers are at the core of everything we do and their voices, opinions, and ideas inform each decision we make. Join us and become part of #TeamSturm.

**WHAT YOU WILL DO**
We are looking for a highly motivated and results-driven Performance Marketing Executive to join our dynamic E-Commerce team. In this role, you will be responsible for planning, implementing, and optimizing performance marketing campaigns to drive customer acquisition, increase conversions, and maximize ROI. You will also play a role in developing and implementing affiliate marketing strategies to drive growth and revenue.

**A DAY IN THE LIFE OF A PERFORMANCE MARKETING EXECUTIVE**
- Develop and execute paid media strategies across various channels, including paid search, paid social, display advertising, affiliate marketing, and more.
- Plan, create, and optimize campaigns to drive qualified traffic, increase conversions, and meet performance goals.
- Conduct in-depth keyword research, competitor analysis, and audience targeting to identify opportunities for campaign optimization and growth.
- Monitor campaign performance, analyse data, and identify trends and insights to continuously improve campaign effectiveness.
- Collaborate with creative and content teams to develop engaging and impactful marketing assets that align with campaign objectives.
- Monitor, analyse, and optimize affiliate campaigns and conversion funnels to drive incremental improvements in key performance metrics
- Stay up-to-date with industry best practices and emerging trends in performance marketing to ensure campaigns are innovative and cutting-edge.
- Conduct A/B testing and implement conversion rate optimization (CRO) strategies to improve campaign performance and user experience.
- Track, analyse, and report on key performance metrics, providing regular updates to stakeholders on campaign performance and recommendations for optimization.
- Collaborate with cross-functional teams to ensure seamless integration and alignment of performance marketing efforts with overall marketing strategies.
- Develop and execute affiliate marketing strategies to drive customer acquisition, revenue, and brand awareness

**YOUR AREAS OF KNOWLEDGE AND EXPERTISE**
- Proven work experience as a Performance Marketing Executive or similar role, with a strong track record of driving conversions and ROI.
- Solid understanding of performance marketing channels, platforms, and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, etc.
- Proficient in data analysis and reporting, with the ability to derive actionable insights and make data-driven decisions.
- Strong analytical mindset and excellent problem-solving skills to optimize campaigns and achieve performance goals.
- Creative and innovative thinker, with the ability to develop unique strategies and test new ideas.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
- Ability to thrive in a fast-paced, results-oriented environment and manage multiple projects simultaneously.
- Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Dr. Barbara Sturm is an Equal Opportunities Employer. The company is committed to equal employment opportunities regardless of age, sexual orientation, gender, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status, genetic information or parental status. We base all our employment decisions on merit, job requirements and business needs._

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