Performance Marketing Executive

5 months ago

London, United Kingdom ME+EM Full time

**Job Title: Performance Marketing Executive**

**Reporting to: Head of Performance Marketing**

**Location: Head Office, White City**

**Work Type: Hybrid**

**Hours: Full time, 37.5 hours per week**

**About us**:
ME+EM is one of the UKs fastest-growing luxury fashion brands. As a direct-to-consumer brand
we operate in a truly multi-channel sense with stores in London, Edinburgh and concessions
in Harrods and Selfridges and production of monthly mailings and digital campaigns globally.

We are an entrepreneurial, creative, and passionate group of people. We work hard,
are enthusiastic to learn and aren't afraid to take risks. Everyone contributes to our success at all
levels, and that's precisely what makes being a member of the team so rewarding.

We pride ourselves on being approachable and supportive, and we make sure that everyone has
a voice with employee-led committees and quarterly town hall meetings, and that everyones
hard work is rewarded. It takes all these things to build a strong, successful business and our
door is always open to new talent ready to contribute to our growth and evolution.

**About The Role**:
**In this role, you will**:
- Action the daily optimisation of Paid Search campaigns in line with budgets and targets and work with the agency to optimise Paid Social activity.- Be aware of the Trade marketing calendar and ensure this is fed into campaign planning and communication.- Critically assess weekly results and regularly identify opportunities to optimise campaigns.- Monitor spend in line with budgets daily and feed into Marketing Manager with insights.- Adopt a test and learn approach - create testing proposals, implement tests and analyse performance. Present insights and recommendations to the Performance Manager, working together to develop a testing roadmap.- Maintain performance dashboards, ensure data is trusted and insights are used daily to drive marketing efficiency. Work with Performance Marketing Manager to develop reporting in line with the teams or wider business needs.- Join updates with Google and Meta to ensure we are getting the best recommendations and access to new products.- Work with Performance Manager to manage Affiliates and Display agencies, aligning messaging and performance strategies across all paid marketing channels.
- Quickly adopt team processes and standards, proactively challenging ways of working and making recommendations to improve.

**Requirements and skills**:
- 1-2 years in performance marketing, with significant hands-on experience of implementation and optimisation of large scale ecommerce performance marketing campaigns.- Strong hands-on expertise (not just managing agencies) in either Paid Search with some executional experience in the other channel - agency experience is a plus.- Understanding of budget management, KPIs and how to manage performance to adhere to these for both Paid Search and Paid Social.- Process driven with strong attention to detail and a focus on driving forward best practice and test and learn.- In depth knowledge and experience of Google Ads, Microsoft Ads, Google Analytics. Knowledge of Facebook Ads Manager, Tik Tok and feed management would be a plus.- Data driven approach to marketing with excellent analytical skills, strong Excel user, and solid understanding of data trends.- Proven track record of working autonomously and ability to take responsibility.- Excellent project management, ensuring tasks are delivered to deadlines and work is prioritised accordingly.
- Excellent oral and written communication skills.

**Employee Benefits**:

- 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)
- A day off to celebrate your birthday.
- Pension Scheme
- Group Life and Income Protection Insurances
- Employee Assistance Programme (EAP)
- Length of Service Award
- Refer a Friend Scheme
- Staff uniform for retail employees
- Generous Staff and Friends and Family Discount
- Annual Volunteer Day
- Cycle to Work Scheme
- Tech Scheme
- Eye Care Vouchers
- Real Living Wage Employer
- Employee led committees
- Social events and biannual parties
- Enhanced maternity and paternity package after 2 years of service.

ME+EM is an equal opportunities employer committed to fostering and preserving a culture of
diversity, equality, and inclusion in our workforce. As an equal opportunities employer, we do not
discriminate against applicants based on race, colour, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We
believe that diversity enriches our workforce and strengthens our organisation. Therefore, we
opportunities within our company.

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